Understanding Business 作 / 譯 者 ： William G. Nickels,James M. McHugh,Susan M. McHugh I S B N - 13 ： 9781266043222 I S B N - 10 ： 1266043225 類 別： 企業概論 版 次： 13 版 年 份： 2022 規 格： 692 頁 出 版 商： McGraw Hill Education 相 關 下 載： 試閱檔1 試閱檔2 試閱檔3 內容簡介 The comprehensive, readable, fully updated Gold Standard for Introduction to Business has been thoroughly revised with current examples, case studies and examples from companies around the world. Supported by an expansive, integrated teaching and learning package to support both instructors and students. SmartBook 2.0, Real-world case studies, regularly updated blog site (2-3 times/week!), mini simulations, business plan prep exercises, video library and more available with Connect. 目錄 PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment Ch 2 Understanding Economics and How It Affects Business Ch 3 Doing Business in Global Markets Ch 4 Demanding Ethical and Socially Responsible Behavior PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS Ch 5 How to Form a Business Ch 6 Entrepreneurship and Starting a Small Business PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS Ch 7 Management and Leadership Ch 8 Structuring Organizations for Today's Challenges Ch 9 Production and Operations Management PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES Ch10 Motivating Employees Ch11 Human Resource Management: Finding and Keeping the Best Employees Ch12 Dealing with Employee-Management Issues PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS Ch13 Marketing: Helping Buyers Buy Ch14 Developing and Pricing Goods and Services Ch15 Distributing Products Ch16 Using Effective Promotions PART VI: MANAGING FINANCIAL RESOURCES Ch17 Understanding Accounting and Financial Information Ch18 Financial Management Ch19 Using Securities Markets for Financing and Investing Opportunities Ch20 Money, Financial Institutions, and the Federal Reserve