Career Paths:Sales and Marketing Student's Book with DigiBooks App (1版)

Career Paths:Sales and Marketing Student's Book with DigiBooks App 作者：Virginia Evans, Jenny Dooley, Craig Vickers ISBN：9781471562952 版次：1 年份：2015 出版商：Express Publishing 頁數/規格：117頁/平裝彩色 Level: A1, A2 & B1 Description Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production. Included Features: A variety of realistic reading passages Career-specific dialogues 45 reading and listening comprehension checks Over 400 vocabulary terms and phrases Guided speaking and writing exercises Complete glossary of terms and phrases The Teacher´s book contains a full answer key and audio scripts. The audio CDs contain all recorded material.