Professional Cooking, with eBook Access Code 10/e (10版)

類似書籍推薦給您

【簡介】 CLEAR, IN-DEPTH INSTRUCTION ON CRITICAL COOKING THEORIES AND TECHNIQUES FOR CULINARY STUDENTSThe Tenth Edition of Professional Cooking reflects the changing nature of our understanding of cooking and related fields such as food safety, nutrition, and dietary practices, as well as the latest thinking about how best to teach this material. Chapters include relevant cultural and historical background for international recipes and cooking practices. What has not changed is the core material that focuses on the essentials--the comprehensive understanding of ingredients and basic cooking techniques that are the foundation of success in the kitchen, and the development of fundamental skills to apply this knowledge.

Marketing Strategy: Text and Cases 7/e AE【含Access Code,刮除不受退】 (7版)

類似書籍推薦給您

【簡介】 【目錄】 1. Marketing in Today’s Economy. 2. Strategic Marketing Planning. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships.