書名: Contemporary Strategy Analysis (11版)
作者: Grant
版次: 11
ISBN: 9781119815235
出版社: John Wiley
出版日期: 2021/11
重量: 1.01 Kg
#商業與管理
#策略管理
定價: 1680
售價: 1562
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【簡介】 ●Revised coverage of value creation, business ecosystems, strategy implementation, strategic change, disruptive innovation, and technological change ●Additional material on resource allocation, performance management, capability development, corporate social responsibility, and environmental sustainability ●Increased emphasis on real options as a tool of strategy and the role of strategy in providing stability and direction ●Offers cases discussing the lithium-ion battery and and marijuana industries, Peloton, Netflix vs. Disney in video streaming, Toyota and fuel cells, Haier’s novel management system, City Football Group’s creation of a soccer multinational, and the restructuring of General Electric ●New introductory videos for each chapter and updated supplementary materials embedded within the enhanced ebook ●Expanded coverage of vertical collaboration, demand-side economies, and corporate governance ●Focused guidance on how to apply the tools of strategy to analyze strategic situations and develop strategy recommendations ●Offers a clear and practical approach to strategy analysis with a focus on the fundamentals of value creation ●Offers a thorough introduction to the tools of strategy analysis, including firm goalsand performance appraisal, industry analysis, and the analysis of resources and capabilities ●Focuses on the fundamentals of value creation with an emphasis on practicality ●Offers a systematic approach to analyzing business strategy, such as industry evolution, vertical integration, diversification, and the sources and dimensions of competitive advantage ●Discusses technology-based industries and the management of innovation ●Supported by a comprehensive range of instructor resources accessed via a companion website 【目錄】 PART I INTRODUCTION 1 The Concept of Strategy PART II THE TOOLS OF STRATEGY ANALYSIS 2 Goals, Values, and Performance 3 Industry Analysis: The Fundamentals 4 Further Topics in Industry and Competitive Analysis 5 Analyzing Resources and Capabilities 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 7 The Sources and Dimensions of Competitive Advantage 8 Industry Evolution and Strategic Change 9 Technology-Based Industries and the Management of Innovation PART IV CORPORATE STRATEGY 10 Vertical Integration and the Scope of the Firm 11 Global Strategy and the Multinational Corporation 12 Diversification Strategy 13 Implementing Corporate Strategy: Managing the Multibusiness Firm Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 14 Current Trends in Strategic Management CASES TO CONTEMPORARY STRATEGY ANALYSIS

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