【簡介】 Description Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility. 【目錄】 Table of Contents Part I 1 - The International Business Imperative 2 - Trade and Investment Policies 3 - The Essence of Culture 4 - Politics and Laws Part II 5 - Financial Management 6 - Developing and Emerging Markets and Their Integration 7 - Building Data and Knowledge 8 - Entry and Expansion Part III 9 - International Marketing 10 - Services 11 - International Supply Chain Management 12 - Managing Globally Part IV 13 - Ownership, Governance, and Sustainability 14 - Digital Contributions for International Business 15 - International Business: the Soul and the Future Case Studies 1 - Alibaba and Its Influence on International Market 2 - Do International Traders Have It All Wrong? 3 - Diwali in India 4 - The Tomato: Vegetable or Fruit? 5 - Mixel Agitators, a French SME Expanding into China 6 - HSBC: Guanxi for Internationalization 7 - The Bell Boeing V-22 8 - Tao Kea Noi Seaweed Snack: Going Global 9 - Honeyland Manuka Honey from New Zealand 10 - When Diamonds Weep 11 - H-1B Visa: A High-Tech Dilemma 12 - Chopsticks from America: A Historic Assessment 13 - Ecological Cooling: The Fridge from Eastern Germany 14 - One Afternoon at the United States International Trade Commission 15 - Whiskey to Vietnam: Learning Rapidly