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書名: International Business: Competing in the Global Marketplace (14版)
作者: Hill
版次: 14
ISBN: 9781265038540
出版社: McGraw-Hill
出版日期: 2022/11
書籍開數、尺寸: 21.6x27.6x2.1
重量: 1.33 Kg
頁數: 704
內文印刷顏色: 全彩
#商業與管理
#企業管理
定價: 1680元
售價: 1596元
庫存: 已售完
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International Business: Competing in the Global Marketplace (14版)

定價: 1680 售價: 1596 現省: 84

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International Business: Competing in the Global Marketplace (ISE)作  /  譯    者 ：Charles W. L. HillI S B N -  13 ：9781265038540I S B N -  10 ：1265038546類             別：國際企業管理 版             次：14 版年             份：2023規             格：704 頁出     版     商：McGraw Hill Education 內容簡介 Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. 目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System Ch12 The Global Capital Market PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch13 The Strategy of International Business Ch14 The Organization of International Business Ch15 Entering Developed and Emeging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch16 Exporting, Importing, and Countertrade Ch17 Global Production and Supply Chain Management Ch18 Global Marketing and Business Analytics Ch19 Global Human Resource Management Ch20 Accounting and Finance in the International Business PART VII: INTEGRATIVE CASES

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