Halliday & Resnick Principles of Physics, Extended (12版)
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商品描述
本書序言
Principles of Physics 12th edition includes several new areas of research intrigue and new text discussions, including:
The first image of a black hole, and the detection of gravitational waves.
Several sample problems on autonomous cars, in which computer systems calculate safe driving.
Cancer radiation therapy, including the use of Augur-Meitner electrons.
New ways to look inside the human body without major invasive surgery, including robotic surgery using single-port incisions and optical fibers and magnetoencephalography (MEG) to monitor a person’s brain.
More than 50% of the homework problems are new or revised.
本書特色
Halliday and Resnick's Principles of Physics, 12th edition, is an industry-leading resource in Physics teaching with expansive, insightful, and accessible treatments of a wide variety of subjects. Focusing on several contemporary areas of research and a wide array of tools that support students' active learning, this book guides students through the process of learning how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems.
This International Adaptation of the twelfth edition is built to be a learning center with practice opportunities, simulations, and videos.
商品描述(中文翻譯)
本書序言
《物理學原理》第12版包含了一些新的研究領域和新的文本討論,包括:
- 第一張黑洞影像和重力波的檢測。
- 關於自動駕駛汽車的幾個樣本問題,其中計算機系統計算安全駕駛。
- 癌症放射治療,包括使用奧古爾-梅特納電子。
- 在不需要大規模侵入性手術的情況下,新的觀察人體內部的方法,包括使用單孔切口和光纖以及磁性腦電圖(MEG)監測人腦。
- 超過50%的作業問題是新的或修訂過的。
本書特色
《物理學原理》第12版是物理學教學中的領先資源,涵蓋了廣泛、深入且易於理解的各種主題。本書聚焦於幾個當代研究領域和多種支持學生主動學習的工具,引導學生學習如何有效閱讀科學資料、識別基本概念、推理科學問題並解決定量問題。
本書的國際適應版是一個學習中心,提供練習機會、模擬和視頻。
目錄大綱
1 Measurement
2 Motion Along a Straight Line
3 Vector
4 Motion in Two and Three Dimensions
5 Force and Motion I
6 Force and Motion II
7 Kinetic Energy and Work
8 Potential Energy and Conservation of Energy
9 Center of Mass and Linear Momentum
10 Rotation
11 Rolling, Torque, and Angular Momentum
12 Equilibrium and Elasticity
13 Gravitation
14 Fluids
15 Oscillations
16 Waves I
17 Waves II
18 Temperature, Heat, and the First Law of Thermodynamics
19 The Kinetic Theory of Gases
20 Entropy and the Second Law of Thermodynamics
21 Coulomb's Law
22 Electric Fields
23 Gauss’ Law
24 Electric Potential
25 Capacitance
26 Current and Resistance
27 Circuits
28 Magnetic Fields
29 Magnetic Fields Due to Currents
30 Induction and Inductance
31 Electromagnetic Oscillations and Alternating Current
32 Maxwell’s Equations; Magnetism of Matter
33 Electromagnetic Waves
34 Images
35 Interference
36 Diffraction
37 Relativity
38 Photons and Matter Waves
39 More About Matter Waves
40 All About Atoms
41 Conduction of Electricity in Solids
42 Nuclear Physics
43 Energy from the Nucleus
44 Quarks, Leptons, and the Big Bang
APPENDICES
ANSWERS
目錄大綱(中文翻譯)
1 測量
2 直線運動
3 向量
4 二維和三維運動
5 力和運動 I
6 力和運動 II
7 動能和功
8 位能和能量守恆
9 質心和線性動量
10 旋轉
11 滾動、力矩和角動量
12 平衡和彈性
13 重力
14 流體
15 振動
16 波 I
17 波 II
18 溫度、熱和熱力學第一定律
19 氣體動力學理論
20 熵和熱力學第二定律
21 庫倫定律
22 電場
23 高斯定律
24 電位
25 電容
26 電流和電阻
27 電路
28 磁場
29 電流產生的磁場
30 電磁感應和電感
31 電磁振盪和交流電
32 麥克斯韋方程組;物質的磁性
33 電磁波
34 影像
35 干涉
36 衍射
37 相對論
38 光子和物質波
39 更多關於物質波
40 原子的一切
41 固體中的電導
42 核物理學
43 核能
44 夸克、輕子和宇宙大爆炸
附錄
答案
原價:
1640
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1525
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Advanced Engineering Mathematics (SI) (8版)
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書名:Advanced Engineering Mathematics 8/E(SI)(Custom Solutions)
作者:O'Neil
出版社:Cengage
出版日期:2018/03/26
ISBN:9789579282031
原價:
1420
售價:
1349
現省:
71元
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【中文翻譯書】
書名:工作研究 第十三版
原文書名:Niebel's Methods, Standards, and Work Design 13/e
原文作者:Andris Freivalds、Benjamin W. Niebel
中文譯者: 王明揚
出版日期:2014/12/17
ISBN:9789863411543
目錄
第1章 方法、標準與工作設計:緒論
第2章 解決問題的工具
第3章 操作分析
第4章 人力工作設計
第5章 工作的人因工程考量
第6章 工作場所與系統安全
第7章 實施新方法
第8章 時間研究
第9章 評比與寬放
第10章 標準資料法
第11章 預定時間系統
第12章 工作抽查
第13章 間接與管銷人工標準
第14章 標準的追蹤與應用
第15章 訓練、薪資與其他管理實務
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Elementary Surveying: An Introduction to Geomatics (14版)
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書名:Elementary Surveying: An Introduction to Geomatics 14/E
作者:Charles D. Ghilani
出版社:PEARSON
ISBN:9781292060491
原價:
1330
售價:
1250
現省:
80元
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Essential University Physics:Volume 1 (4版)
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書名:Essential University Physics: Volume 1 & 2, Global Edition 4/E
作者:WOLFSON
出版社:Pearson
出版日期:2020/10/00
內容簡介
Volume 1
1 Doing Physics
2 Motion in a Straight
3 Motion in Two and Three Dimensions
4 Force and Motion
5 Using Newton’s Laws
6 Energy, Work, and Power
7 Conservation of Energy
8 Gravity
9 Systems of Particles
10 Rotational Motion
11 Rotational Vectors and Angular Momentum
12 Static Equilibrium
13 Oscillatory Motion
14 Wave Motion
15 Fluid Motion
16 Temperature and Heat
17 The Thermal Behavior of Matter
18 Heat, Work, and the First Law of Thermodynamics
19 The Second Law of Thermodynamics
Volume 2 contains Chapters 20-39
20 Electric Charge, Force, and Field
21 Gauss’s Law
22 Electric Potential
23 Electrostatic Energy and Capacitors
24 Electric Current
25 Electric Circuits
26 Magnetism: Force and Field
27 Electromagnetic Induction
28 Alternating-current Circuits
29 Maxwell’s Equations and Electromagnetic Waves
30 Reflection and Refraction
31 Images and Optical Instruments
32 Interference and Diffraction
33 Relativity
34 Particles and Waves
35 Quantum Mechanics
36 Atomic Physics
37 Molecules and Solids
38 Nuclear Physics
39 From Quarks to the Cosmos
Download the detailed table of contents
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行銷學(Armstrong/Marketing: An Introduction 13e) (13版)
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書名:行銷學(13版)
作者:Armstrong(李元恕)
出版社:華泰
出版日期:2018/02/26
ISBN:9789869531245
內容簡介
Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction),不僅在內容方面與時俱進,更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大數據浪潮下,品牌該如何創造與獲取顧客價值。以敘事方式闡述行銷邏輯與脈絡,清楚易解。而在進入本書的尾聲,品牌在面臨全球化與在地化的行銷運作,及如何以宏觀的角度思考永續行銷,則有精闢見解。
新版特色如下:
一、開章文經典個案,引導章節觀念與行銷邏輯思辨。
二、理論闡述生動有趣,實例搭配增強行銷操作能耐。
三、故事性敘事行銷實例個案,引人入勝。
四、圖文並茂,強化學習動機與記憶。
五、經典行銷脈絡,觀念與時俱進,易於實務演練與實作。
目錄
第一篇 定義行銷與行銷過程
第1章 行銷:創造與獲取顧客價值
第2章 公司與行銷策略:合夥建立顧客涉入、價值及關係
第二篇 了解市場與顧客價值
第3章 分析行銷環境
第4章 管理行銷資訊以獲得顧客洞察
第5章 了解消費者與企業購買行為
第三篇 界定設計一個顧客價值
第6章 顧客價值──驅動的行銷策略:為目標顧客創造價值
第7章 產品、服務與品牌:建立顧客價值
第8章 發展新產品與管理產品生命週期
第9章 訂價:了解與獲取顧客價值
第10章 行銷通路:傳遞顧客價值
第11章 零售與批發
第12章 溝通顧客價值:廣告與公共關係
第13章 人員銷售與促銷
第14章 直效、線上、社群媒體和行動行銷
第四篇 延伸行銷
第15章 全球市場
第16章 永續行銷:社會責任與道德
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Marketing: An Introduction (15版)
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Marketing: An Introduction(GE)作 / 譯 者 :Gary Armstrong,Philip Kotler,Marc Oliver OpresnikI S B N - 13 :9781292433103I S B N - 10 :1292433108類 別:行銷管理
版 次:15 版年 份:2023規 格:701 頁出 版 商:Pearson Education
內容簡介
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
目錄
PART I: DEFINING MARKETING AND THE MARKETING PROCESS
Ch 1 Marketing: Creating Customer Value and Engagement
Ch 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
PART II: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE
Ch 3 Analyzing the Marketing Environment
Ch 4 Managing Marketing Information to Gain Customer Insights
Ch 5 Understanding Consumer and Business Buyer Behavior
PART III: DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX
Ch 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Ch 7 Product, Services, and Brands: Building Customer Value
Ch 8 Developing New Products and Managing the Product Life Cycle
Ch 9 Pricing: Understanding and Capturing Customer Value
Ch10 Marketing Channels: Delivering Customer Value
Ch11 Retailing and Wholesaling
Ch12 Engaging Customers and Communicating Customer Value: Advertising and Public Relations
Ch13 Personal Selling and Sales Promotion
Ch14 Digital Marketing
PART IV: EXTENDING MARKETING
Ch15 The Global Marketplace
Ch16 Sustainable Marketing: Social Responsibility and Ethics
原價:
1620
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1539
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81元
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MARKETING RESEARCH9/e (9版)
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Marketing Research, Global Edition
ISBN13:9781292318042
出版社:Pearson Education Limited
作者:Alvin C. Burns;Ronald F. Bush
裝訂/頁數:平裝/528頁
規格:25.5cm*20.3cm*2cm (高/寬/厚)
版次:9
出版日:2019/09/06
內容簡介
For courses in global marketing.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
目錄
1. Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process and Defining the Problem and Research Objectives
4. Research Design
5. Secondary Data and Packaged Information
6. Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9. Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Field Work and Data Quality Issues
12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. Communicating Insights
原價:
2400
售價:
2280
現省:
120元
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Essentials of Financial Management (5版)
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【簡介】
The fifth edition of Essentials of Financial Management continues to provide students with a focused understanding of today's corporate finance and financial management. This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and the time value of money. It has been updated to include discussions of several major events such as the coronavirus pandemic's dramatic transformation of the world economy, and the important influences of increased globalization and changing technology.
【目錄】
PART I. Introduction to Financial Management.
1 An Overview of Financial Management.
2 Financial Markets and Institutions.
PART II. Fundamental Concepts in Financial Management and Financial Forecasting.
3 Financial Statements, Cash Flow, and Taxes.
4 Analysis of Financial Statements.
5 Time Value of Money.
6 Financial Planning and Forecasting.
PART III. Financial Assets.
7 Interest Rates.
8 Risk and Rates of Return.
9 Bonds and Their Valuation.
10 Stocks and Their Valuation.
PART IV. Investing in Long-Term Assets: Capital Budgeting.
11 The Cost of Capital.
12 The Basics of Capital Budgeting.
13 Cash Flow Estimation and Risk Analysis.
14 Real Options and Other Topics in Capital Budgeting.
PART V. Capital Structure, Dividend Policy, and Working Capital Management.
15 Capital Structure and Leverage.
16 Distributions to Shareholders: Dividends and Share Repurchases.
17 Working Capital Management.
PART VI Special Topics in Financial Management.
18 Derivatives and Risk Management.
19 Multinational Financial Management.
20 Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles.
21 Mergers and Acquisitions.
App. A. Solutions to Self-Test Questions and Problems.
App. B. Answers to Selected End-of-Chapter Problems.
App. C. Selected Equations and Tables.
App. D. Frequently Used Symbols/Abbreviations.
App. E. Present and Future Values Table.
原價:
1680
售價:
1594
現省:
86元
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Reflect Book 2 : Reading and Writing (1版)
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Essential Calculus: Early Transcendental Functions 5/e (Metric Version) (5版)
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【簡介】
Description
Welcome to the International Metric Version of Essential Calculus: Early Transcendental Functions. For this metric version, the units of measurement used in most of the examples and exercises have been changed from U.S. Customary units to metric units. We did not convert problems that are specific to the U.S. Customary units, such as dimensions of a baseball field or U.S. postal rates. We are excited to offer you a new edition with more resources then ever that will help you understand and master calculus. This text includes features and resources that continue to make Essential Calculus: Early Transcendental Functions a valuable learning tool for students and a trustworthy teaching tool for instructors.
Essential Calculus: Early Transcendental Functions provides the clear instruction, precise mathematics, and thorough coverage that you expect for your course.
【目錄】
Table of Contents
1. Limits and Their Properties
2. Differentiation
3. Applications of Differentiation
4. Integration
5. Applications of Integration
6. Integration Techniques and Improper Integrals
7. Infinite Series
8. Parametric Equations, and Polar Coordinates
9. Vectores and the Geometry of Space
10. Vector-Valued Functions
11. Functions of Several Variables
12. Multiple Integration
13. Vector Analysis
Appendix A. Proofs of Selected Theorems (Online)*
Appendix B. Integration Tables
Appendix C. Precalculus Reviews (Online)*
Appendix D. Rotation and the General Second-Degree Equation (Online)*
Appendix E. Complex Numberss (Online)*
Appendix F. Business and Economic Applications (Online)*
Answers to Selected Exercises
Index
原價:
1350
售價:
1280
現省:
70元
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Essential Calculus : Early Transcendentals (2版)
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書名:Essential Calculus : Early Transcendentals 2/E
作者:James Stewart
出版日期:2012/00/00
出版社:CENGAGE
ISBN: 9781133112280
1. FUNCTIONS AND LIMITS.
2. DERIVATIVES.
3. INVERSE FUNCTIONS: EXPONENTIAL, LOGARITHMIC, AND INVERSE TRIGONOMETRIC FUNCTIONS.
4. APPLICATIONS OF DIFFERENTIATION.
5. INTEGRALS.
6. TECHNIQUES OF INTEGRATION.
7. APPLICATIONS OF INTEGRATION.
8. SERIES.
9. PARAMETRIC EQUATIONS AND POLAR COORDINATES.
10. VECTORS AND THE GEOMETRY OF SPACE.
11. PARTIAL DERIVATIVES.
12. MULTIPLE INTEGRALS.
13. VECTOR CALCULUS.
Appendix A. Trigonometry.
Appendix B. Sigma Notation.
Appendix C. The Logarithm Defined as an Integral.
Appendix D. Proofs.
Appendix E. Answers to Odd-Numbered Exercises.
原價:
1380
售價:
1283
現省:
97元
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( 特價書 199)(舊版)Essential Calculus: Early Transcendentals 2007 <THOMSON> 978-0-495-01428-7
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(舊版)EssentialsCalculus Early Transcendental Functions Custom Solutions 3/E 2017 (CENGAGE) (3版)
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Essential Calculus Metric Version (Custom Solutions) (2版)
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Essential Calculus Metric Version 2/e (Custom Solutions)
+作者:Stewart
+年份:2022 年2 版
+ISBN:9786269540648
+書號:MA0500PC
+規格:菊8開/平裝/彩色
+頁數:872
+出版商:聖智學習
目錄
1. FUNCTIONS AND LIMITS.
2. DERIVATIVES.
3. APPLICATION OF DIFFERENTIATION.
4. INTEGRALS.
5. APPLICATIONS OF INTEGRATION.
6. INVERSE FUNCTIONS: EXPONENTIAL, LOGARITHMIC, AND INVERSE TRIGONOMETRIC FUNCTIONS.
7. TECHNIQUES OF INTEGRATION.
8. FURTHER APPLICATIONS OF INTEGRATION.
9. PARAMETRIC EQUATIONS AND POLAR COORDINATES.
10. SEQUENCES, SERIES, AND POWER SERIES.
11. VECTOR AND THE GEOMETRY OF SPACE.
12. PARTIAL DERIVATIVES.
13. MULTIPLE INTEGRALS.
原價:
1320
售價:
1225
現省:
95元
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