Advanced Engineering Mathematics (SI) (8版)

其他會員也一起購買

書名：Advanced Engineering Mathematics 8/E(SI)(Custom Solutions) 作者：O'Neil 出版社：Cengage 出版日期：2018/03/26 ISBN：9789579282031

工作研究 (13版)

其他會員也一起購買

【中文翻譯書】 書名：工作研究 第十三版 原文書名：Niebel's Methods, Standards, and Work Design 13/e 原文作者：Andris Freivalds、Benjamin W. Niebel 中文譯者： 王明揚 出版日期：2014/12/17 ISBN：9789863411543 目錄 第1章 方法、標準與工作設計：緒論 第2章 解決問題的工具 第3章 操作分析 第4章 人力工作設計 第5章 工作的人因工程考量 第6章 工作場所與系統安全 第7章 實施新方法 第8章 時間研究 第9章 評比與寬放 第10章 標準資料法 第11章 預定時間系統 第12章 工作抽查 第13章 間接與管銷人工標準 第14章 標準的追蹤與應用 第15章 訓練、薪資與其他管理實務

Elementary Surveying: An Introduction to Geomatics (14版)

其他會員也一起購買

書名：Elementary Surveying: An Introduction to Geomatics 14/E 作者：Charles D. Ghilani 出版社：PEARSON ISBN：9781292060491

Essential University Physics：Volume 1 (4版)

其他會員也一起購買

書名：Essential University Physics: Volume 1 & 2, Global Edition 4/E 作者：WOLFSON 出版社：Pearson 出版日期：2020/10/00 內容簡介 Volume 1 1 Doing Physics   2 Motion in a Straight    3 Motion in Two and Three Dimensions   4 Force and Motion   5 Using Newton’s Laws   6 Energy, Work, and Power   7 Conservation of Energy   8 Gravity   9 Systems of Particles   10 Rotational Motion   11 Rotational Vectors and Angular Momentum   12 Static Equilibrium   13 Oscillatory Motion   14 Wave Motion   15 Fluid Motion   16 Temperature and Heat   17 The Thermal Behavior of Matter   18 Heat, Work, and the First Law of Thermodynamics   19 The Second Law of Thermodynamics   Volume 2 contains Chapters 20-39 20 Electric Charge, Force, and Field 21 Gauss’s Law 22 Electric Potential 23 Electrostatic Energy and Capacitors 24 Electric Current 25 Electric Circuits 26 Magnetism: Force and Field 27 Electromagnetic Induction 28 Alternating-current Circuits 29 Maxwell’s Equations and Electromagnetic Waves 30 Reflection and Refraction 31 Images and Optical Instruments 32 Interference and Diffraction 33 Relativity 34 Particles and Waves 35 Quantum Mechanics 36 Atomic Physics 37 Molecules and Solids 38 Nuclear Physics 39 From Quarks to the Cosmos Download the detailed table of contents

Marketing: An Introduction (15版)

其他會員也一起購買

Marketing: An Introduction(GE)作  /  譯    者 ：Gary Armstrong,Philip Kotler,Marc Oliver OpresnikI S B N -  13 ：9781292433103I S B N -  10 ：1292433108類             別：行銷管理 版             次：15 版年             份：2023規             格：701 頁出     版     商：Pearson Education 內容簡介 Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios. 目錄 PART I: DEFINING MARKETING AND THE MARKETING PROCESS Ch 1 Marketing: Creating Customer Value and Engagement Ch 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART II: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE Ch 3 Analyzing the Marketing Environment Ch 4 Managing Marketing Information to Gain Customer Insights Ch 5 Understanding Consumer and Business Buyer Behavior PART III: DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX Ch 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Ch 7 Product, Services, and Brands: Building Customer Value Ch 8 Developing New Products and Managing the Product Life Cycle Ch 9 Pricing: Understanding and Capturing Customer Value Ch10 Marketing Channels: Delivering Customer Value Ch11 Retailing and Wholesaling Ch12 Engaging Customers and Communicating Customer Value: Advertising and Public Relations Ch13 Personal Selling and Sales Promotion Ch14 Digital Marketing PART IV: EXTENDING MARKETING Ch15 The Global Marketplace Ch16 Sustainable Marketing: Social Responsibility and Ethics

MARKETING RESEARCH (9版)

其他會員也一起購買

Marketing Research, Global Edition ISBN13：9781292318042 出版社：Pearson Education Limited 作者：Alvin C. Burns;Ronald F. Bush 裝訂／頁數：平裝／528頁 規格：25.5cm*20.3cm*2cm (高/寬/厚) 版次：9 出版日：2019/09/06 內容簡介 For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers. 目錄 1. Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process and Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data and Packaged Information 6. Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of a Sample 11. Dealing with Field Work and Data Quality Issues 12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. Communicating Insights

Essentials of Financial Management (5版)

其他會員也一起購買

【簡介】 The fifth edition of Essentials of Financial Management continues to provide students with a focused understanding of today's corporate finance and financial management. This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and the time value of money. It has been updated to include discussions of several major events such as the coronavirus pandemic's dramatic transformation of the world economy, and the important influences of increased globalization and changing technology. 【目錄】 PART I. Introduction to Financial Management. 1 An Overview of Financial Management. 2 Financial Markets and Institutions. PART II. Fundamental Concepts in Financial Management and Financial Forecasting. 3 Financial Statements, Cash Flow, and Taxes. 4 Analysis of Financial Statements. 5 Time Value of Money. 6 Financial Planning and Forecasting. PART III. Financial Assets. 7 Interest Rates. 8 Risk and Rates of Return. 9 Bonds and Their Valuation. 10 Stocks and Their Valuation. PART IV. Investing in Long-Term Assets: Capital Budgeting. 11 The Cost of Capital. 12 The Basics of Capital Budgeting. 13 Cash Flow Estimation and Risk Analysis. 14 Real Options and Other Topics in Capital Budgeting. PART V. Capital Structure, Dividend Policy, and Working Capital Management. 15 Capital Structure and Leverage. 16 Distributions to Shareholders: Dividends and Share Repurchases. 17 Working Capital Management. PART VI Special Topics in Financial Management. 18 Derivatives and Risk Management. 19 Multinational Financial Management. 20 Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles. 21 Mergers and Acquisitions. App. A. Solutions to Self-Test Questions and Problems. App. B. Answers to Selected End-of-Chapter Problems. App. C. Selected Equations and Tables. App. D. Frequently Used Symbols/Abbreviations. App. E. Present and Future Values Table.

Calculus Volume 1 (2版)

相關熱銷的書籍推薦給您

Calculus, Volume 1 2/e ISBN13：9780471000051 出版社：Wiley 作者：APOSTOL 裝訂：精裝 版次：2 出版日：1991/10/00

高等微積分 (下冊) (1版)

相關熱銷的書籍推薦給您

高等微積分（下） ISBN13：9789573040682 出版社：超級科技圖書 作者：鍾振凌 裝訂：平裝 規格：23cm*17cm*2cm (高/寬/厚) 出版日：2004/01/01 中國圖書分類：微積分 內容簡介 本書的內容是以清華大學數學系相關的教材編輯而成，內容涵蓋了黎曼積分、魯貝格積分、初等泛涵...等。

Calculus Volume 2 (2版)

相關熱銷的書籍推薦給您

書名：Calculus Volume 2 2/e 作者：APOSTOL 出版社：John Wiley 出版日期：1969/06/20 ISBN：9780471000075 內容簡介 Volume I presents one-variable calculus with an introduction to linear algebra and volume II presents multi-variable calculus and linear algebra, with applications to differential equations and probability 目錄 PART 1 Linear Analysis. 1.Linear Spaces. 2.Linear Transformations and Matrices. 3.Determinants. 4.Eigenvalues and Eigenvectors. 5.Eigenvalues of Operators Acting on Euclidean Spaces. 6.Linear Differential Equations. 7.Systems of Differential Equations. PART 2 Nonlinear Analysis. 8.Differential Calculus of Scalar and Vector Fields. 9.Applications of the Differential Calculus. 10.Line Integrals. 11.Multiple Integrals 12.Surface Integrals PART 3 Special Topics. 13.Set Functions and Elementary Probability. 14.Calculus of Probabilities. 15.Introduction to Numerical Analysis.

Essential Calculus: Early Transcendental Functions 5/e (Metric Version) (5版)

類似書籍推薦給您

【簡介】 Description Welcome to the International Metric Version of Essential Calculus: Early Transcendental Functions. For this metric version, the units of measurement used in most of the examples and exercises have been changed from U.S. Customary units to metric units. We did not convert problems that are specific to the U.S. Customary units, such as dimensions of a baseball field or U.S. postal rates. We are excited to offer you a new edition with more resources then ever that will help you understand and master calculus. This text includes features and resources that continue to make Essential Calculus: Early Transcendental Functions a valuable learning tool for students and a trustworthy teaching tool for instructors. Essential Calculus: Early Transcendental Functions provides the clear instruction, precise mathematics, and thorough coverage that you expect for your course. 【目錄】 Table of Contents 1. Limits and Their Properties 2. Differentiation 3. Applications of Differentiation 4. Integration 5. Applications of Integration 6. Integration Techniques and Improper Integrals 7. Infinite Series 8. Parametric Equations, and Polar Coordinates 9. Vectores and the Geometry of Space 10. Vector-Valued Functions 11. Functions of Several Variables 12. Multiple Integration 13. Vector Analysis Appendix A. Proofs of Selected Theorems (Online)* Appendix B. Integration Tables Appendix C. Precalculus Reviews (Online)* Appendix D. Rotation and the General Second-Degree Equation (Online)* Appendix E. Complex Numberss (Online)* Appendix F. Business and Economic Applications (Online)* Answers to Selected Exercises Index

Essential Calculus : Early Transcendental Functions (Metric Version) (4版)

類似書籍推薦給您

書名：Essential Calculus: Early Transcendental Functions 4/e 作者：Ron Larson 出版社：CENGAGE 出版日期：2018/00/00 ISBN：9789579282079 內容簡介 Welcome to the International Metric Version of Essential Calculus: Early Transcendental Functions. For this metric version. the units of measurement used in of the examples and exercises have been changed from U.S. Customary units to metric units. We did not convert problems that are specific to the U.S. Customary units, such as dimensions of a baseball field or U.S. postal rates. We are excited to offer you a new edition with even more resources that will help you understand and master calculus. 目錄 1. Limits and Their Properties 2. Differentiation 3. Applications of Differentiation 4. Integration 5. Applications of Integration 6. Integration Techniques and Improper Integrals 7. Infinite Series 8. Conics, Parametric Equations, and Polar Coordinates 9. Vectores and the Geometry of Space 10. Vector-Valued Functions 11. Functions of Several Variables 12. Multiple Integration 13. Vector Analysis Appendix A. Proofs of Selected Theorems Appendix B. Integration Tables Answers to Selected Exercises Index

Essential Calculus : Early Transcendentals (2版)

類似書籍推薦給您

書名：Essential Calculus : Early Transcendentals 2/E 作者：James Stewart 出版日期：2012/00/00 出版社：CENGAGE ISBN： 9781133112280 1. FUNCTIONS AND LIMITS. 2. DERIVATIVES. 3. INVERSE FUNCTIONS: EXPONENTIAL, LOGARITHMIC, AND INVERSE TRIGONOMETRIC FUNCTIONS. 4. APPLICATIONS OF DIFFERENTIATION. 5. INTEGRALS. 6. TECHNIQUES OF INTEGRATION. 7. APPLICATIONS OF INTEGRATION. 8. SERIES. 9. PARAMETRIC EQUATIONS AND POLAR COORDINATES. 10. VECTORS AND THE GEOMETRY OF SPACE. 11. PARTIAL DERIVATIVES. 12. MULTIPLE INTEGRALS. 13. VECTOR CALCULUS. Appendix A. Trigonometry. Appendix B. Sigma Notation. Appendix C. The Logarithm Defined as an Integral. Appendix D. Proofs. Appendix E. Answers to Odd-Numbered Exercises.