Planning, Implementing and Evaluating Health Promotion Programs (8版)

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【簡介】 Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation -- Healthy People 2030. Responsibilities and Competencies Boxes - Readers will find useful boxes that contain the responsibilities and competencies for health education specialists that are applicable to the content of the chapter, and are based on the latest data in the field.Review Questions - The questions at the end of each chapter reinforce the objectives and key terms presented in each chapter and allow readers to test their mastery of chapter content.Activities - Each chapter includes several activities that allow students to use their new knowledge and skills. The activities are presented in several formats, and often build on activities found in earlier chapters.Includes Navigate - Every new print copy includes 365-day access to Navigate Advantage which provides an interactive eBook, flashcards, web links, slides in PowerPoint format, and more. Written for undergraduate courses in Health Education, Promotion, and Planning. A valuable resource to guide students as they prepare to take either the Certified Health Education Specialist (CHES) or Master Certified Health Education Specialist (MCHES) exam. (c) 2023 480 pages

Strategic Planning for Public and Nonprofit Organizations 6/e (6版)

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【簡介】 The authority on developing strategies and a strategic plan for any public and nonprofit organizationStrategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization, delivering a clear framework for designing and implementing a better strategic planning and management process. The field’s leading authorities share insights, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This revised and updated Sixth Edition contains new literature cited, new cases, more information on international public and nonprofit concerns, and a more extensive discussion of design and agile methods of strategy development and implementation. In this book, readers will learn how to: Establish an effective approach to the strategic planning process that helps clarify mission and mandates, identify issues, establish a vision, develop strategies, and implement plansManage the process with continual learning and linking unique assets and abilities to better accomplish the central missionCreate significant and enduring public value and navigate political, economic, societal, technological, environmental and legal developments, both locally and internationallyInnovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan bolstered by a coalition of support to make your organization great. Strategic Planning for Public and Nonprofit Organizations provides everything public and nonprofit leaders need to help bring all of your vision, talent, and assets together into a workable organizational strategy.

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Essentials of Marketing: A Marketing Strategy Planning Approach 作 / 譯 者 ： William D. Perreault Jr.,Joseph P. Cannon,E. Jerome McCarthy I S B N - 13 ： 9781266124983 I S B N - 10 ： 1266124985 類 別： 行銷管理 版 次： 18 版 年 份： 2024 規 格： 796 頁 出 版 商： McGraw Hill Education 內容簡介 Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: 1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. 2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. 3.Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. 4.Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. 5.Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides. 目錄 Ch 1 Marketing's Value to Consumers, Firms, and Society Ch 2 Marketing Strategy Planning Ch 3 Evaluating Opportunities in the Changing Market Environment Ch 4 Focusing Marketing Strategy with Segmentation and Positioning Ch 5 Final Consumers and Their Buying Behavior Ch 6 Business and Organizational Customers and Their Buying Behavior Ch 7 Improving Decisions with Marketing Information Ch 8 Elements of Product Planning for Goods and Services Ch 9 Product Management and New-Product Development Ch10 Place and Development of Channel Systems Ch11 Distribution Customer Service and Logistics Ch12 Retailers, Wholesalers, and Their Strategy Planning Ch13 Promotion-Introduction to Integrated Marketing Communications Ch14 Personal Selling and Customer Service Ch15 Advertising and Sales Promotion Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media Ch17 Pricing Objectives and Policies Ch18 Price Setting in the Business World Ch19 Appraisal, Review, and Reflection of Marketing in the 21st Century