Data Mining: Concepts and Techniques (4版)

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【簡介】 Description Data Mining: Concepts and Techniques, Fourth Edition introduces concepts, principles, and methods for mining patterns, knowledge, and models from various kinds of data for diverse applications. Specifically, it delves into the processes for uncovering patterns and knowledge from massive collections of data, known as knowledge discovery from data, or KDD. It focuses on the feasibility, usefulness, effectiveness, and scalability of data mining techniques for large data sets. After an introduction to the concept of data mining, the authors explain the methods for preprocessing, characterizing, and warehousing data. They then partition the data mining methods into several major tasks, introducing concepts and methods for mining frequent patterns, associations, and correlations for large data sets; data classificcation and model construction; cluster analysis; and outlier detection. Concepts and methods for deep learning are systematically introduced as one chapter. Finally, the book covers the trends, applications, and research frontiers in data mining. 【目錄】 Table of contents Chapter 1: Introduction Chapter 2: Data, measurements, and data preprocessing Chapter 3: Data warehousing and online analytical processing Chapter 4: Pattern mining: basic concepts and methods Chapter 5: Pattern mining: advanced methods Chapter 6: Classification: basic concepts and methods Chapter 7: Classification: advanced methods Chapter 8: Cluster analysis: basic concepts and methods Chapter 9: Cluster analysis: advanced methods Chapter 10: Deep learning Chapter 11: Outlier detection Chapter 12: Data mining trends and research frontiers Appendix A: Mathematical background Bibliography Bibliography Bibliography Index

MACHINE LEARNING FOR BUSINESS ANALYTICS: CONCEPTS, TECHNIQUES, AND APPLICATIONS WITH ANALYTIC SOLVER DATA MINING (4版)

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MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning―also known as data mining or predictive analytics―is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learning A new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learning A new chapter on responsible data science Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.