International Marketing & Export Management (7版)

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Description International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. Features Key features include: Updated to take account of the global economic crisis New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text Increased coverage of the service sector New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt Greater emphasis on corporate social responsibility and ethics New to this Edition Updated to take account of the global economic crisis, to keep students up to date New cases studies and more practical examples and vignettes throughout the text to bring the subject to life Increased coverage of the service sector, to put forward a balanaced view New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth Greater emphasis on corporate social responsibility and ethics, giving students a vital insight into these hot topics Table of Contents Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic and Competition Chapter 4- The International Environment: Government, Political and Legal forces Chapter 5 - Export Market Selection: Definition and Strategies Chapter 6 - Information for International Market(ing) Decisions Chapter 7 - Market Entry Strategies Chapter 8 - Export Entry Modes Chapter 9 – Non-export Entry Modes Chapter 10 - Product Decisions Chapter 11 - Pricing Decisions Chapter 12 - Financing and Methods of Payment Chapter 13 - Promotion and Marketing Communication Chapter 14 - Handling Export Orders and Supply Chain Management Chapter 15 - Organization of International Marketing Activities Back Cover Albaum & Duerr, International Marketing and Export Management 7e – draft blurb International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. Key features include: Updated to take account of the global economic crisis New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text Increased coverage of the service sector New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth Greater emphasis on corporate social responsibility and ethics The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses. About the authors Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy. Author Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

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