ADVERTISING BY DESIGN - GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA, 4TH EDITION (4版)

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【簡介】 A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. 【目錄】

Nursing Research: Generating and Assessing Evidence for Nursing Practice (11版)

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Nursing Research: Generating and Assessing Evidence for Nursing Practice 11/E(IE) by Denise F. Polit PhD FAAN paperback: 839 pages Publisher: LWW; 11 edition Language: English ISBN-10: 1975154142 ISBN-13: 978-1975154141 Product Dimensions: 9.1 x 1.3 x 7 inches 2021 內容簡介 Whether used to help students learn how to perform research or how to critically appraise research reports for use in practice, this authoritative, approachable textbook shows how nursing research is applicable across today’s changing healthcare field. AJN award-winning authors Denise Polit and Cheryl Beck detail the latest methodologic innovations that have arisen in nursing, medicine, and the social sciences in their signature user-friendly style, accompanied by the helpful learning features, pedagogy, and clean design that have made this book a classic. The updated 11th Edition adds two new chapters designed to help students ensure the accuracy and effectiveness of research methods and the relevance and applicability of nursing inquiries. Extensively revised content throughout strengthens students’ ability to locate and rank clinical evidence, verify the authoritativeness of systematic reviews, and distinguish interpretive approaches from aggregative approaches using meta-aggregation. NEW! Quality Improvement and Improvement Science chapter provides methods and frameworks to help students develop and assess improvement projects. NEW! Applicability, Generalizability, and Relevance: Toward Practice-Based Evidence chapter details cutting-edge strategies to meet the growing need for patient-centered, practice-based evidence. UPDATED! Revised content throughout reflects the latest methodologic approaches to ranking evidence, verifying systematic reviews, using meta-aggregation, and more. Critical appraisal guidelines help students focus on specific aspects of a report for the most effective appraisal. Clear, user-friendly writing style introduces concepts logically and clarifies difficult ideas. Specific research tips translate abstract notions into practical strategies to help students confidently apply chapter lessons in real-life situations. Research examples throughout the text illustrate key points and stimulate critical thinking. A comprehensive index provides fast, efficient access to precise information. Tables, figures, and bulleted summaries reinforce essential chapter concepts at a glance.

NEXT GENERATION OF DIRECT COOLING SYSTEMS FOR TROP

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This compendium provides a comprehensive coverage of the latest development of smart district cooling systems in the world today, starting from smart chiller and pumping control and scheduling strategies to recent Artificial intelligence (AI), Machine learning (ML), and blockchain (BC) developments in the field. The key focus is on the context of urban thermal management integrating district cooling and heating systems and decentralised energy systems. Primary attention is given to new developments in optimized chiller scheduling and smart pumping networks that will markedly impact energy efficiency. The useful reference text gives a holistic coverage on recent progresses in new district cooling fundamentals and new digital intelligence (AI, ML, BC) developments to new applications employing thermal energy storage. Sample Chapter(s) Preface Chapter 1: Introduction to Next Generation of Smart District Cooling Systems Contents: Introduction to Next Generation of Smart District Cooling Systems Smart Pumping for Enhanced Energy Efficiency in District Cooling Systems Coupled District Cooling and Distributed Energy Systems Digitalization of District Cooling Systems High-Temperature District Cooling Systems: Sustainable Cooling Solutions for Urban Environments Readership: Researchers, professionals, academics and graduate students in mechanical engineering, systems engineering, energy studies and industrial engineering.