Get Ready for International Business 2 (2版)

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內容簡介 CEFR Correlation:B1 Get Ready for International Business To be ready to use English in the workplace, students need to • be exposed to a variety of business and workplace situations • build confidence in using English communicatively for work Get Ready for International Business helps students prepare to use English in the workplace by • exposing them to English being used in a range of different business contexts • giving students practice in reading an assortment of texts • offering a variety of different accents in the listening exercises and the cross-cultural Viewpoints sections that feature a wide range of people talking about aspects of business and culture • focusing on developing learners’ listening and speaking skills through carefully graded activities • explicitly teaching key conversation strategies to help them manage conversations in business settings • providing In business tasks that allow students to use the language studied in business simulations to develop their own professional language skills • supporting grammatical usage with a Grammar reference section Each unit is also accompanied by a TOEIC® test-type practice page to review the language from the unit and to give students experience of TOEIC® test-type exercises. TOEIC ® is a registered trademark of Educational Testing Service (ETS). This product is not endorsed or approved by ETS.

Get Ready for International Business 1 (2版)

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內容簡介 CEFR Correlation:A2 Get Ready for International Business To be ready to use English in the workplace, students need to • be exposed to a variety of business and workplace situations • build confidence in using English communicatively for work Get Ready for International Business helps students prepare to use English in the workplace by • exposing them to English being used in a range of different business contexts • giving students practice in reading an assortment of texts • offering a variety of different accents in the listening exercises and the cross-cultural Viewpoints sections that feature a wide range of people talking about aspects of business and culture • focusing on developing learners’ listening and speaking skills through carefully graded activities • explicitly teaching key conversation strategies to help them manage conversations in business settings • providing In business tasks that allow students to use the language studied in business simulations to develop their own professional language skills • supporting grammatical usage with a Grammar reference section Each unit is also accompanied by a TOEIC® test-type practice page to review the language from the unit and to give students experience of TOEIC® test-type exercises. TOEIC ® is a registered trademark of Educational Testing Service (ETS). This product is not endorsed or approved by ETS.

International Business 3/e IA (3版)

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【簡介】 With the incisive and comprehensive exploration of international business in the modern world, in this edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as explorations of the COVID-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, and new case studies including one on equity, diversity, and inclusion at Microsoft. The book efficiently prepares students for the global economy and transforms the authors’ impressive international experience at multinational corporations into an indispensable pedagogical resource. This international adaptation further strengthens the bond between the readers and the contemporary world of international business through the introduction of new case studies, caselets, illustrations, and exhibits related to India–Australia bilateral trade association, solar mamas of Sudan, evolution of Islamic banking in Tanzania, McDonald's kosher menu in Israel, and so on. It takes us through the emerging factors affecting the international business such as digital transformation and global supply-chain strategies post COVID-19. Critical thinking questions added at the end of each chapter will encourage the students to think analytically and delve deeper into the topic. 【目錄】 1 Globalization 2 International Business Analytic Tools 3 Political Systems 4 The Legal Environment 5 Economic Systems 6 Currency and Foreign Exchange 7 Trade Theories 8 Culture 9 Sustainability 10 Poverty 11 Technological Change and Infrastructure 12 Global Innovation and Intellectual Property 13 Country Selection and Entry Modes 14 International Strategy 15 International Organizational Structures 16 Global Leadership 17 Global Marketing 18 Global Operations and Supply-Chain Management 19 Global Human Resource Management 20 Global Finance and Accounting