The Routledge Handbook of Urban Design Research Methods

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As an evolving and contested field, urban design has been made, unmade, and remade at the intersections of multiple disciplines and professions. It is now a decisive moment for urban design to reflect on its rigour and relevance. This handbook is an attempt to seize this moment for urban design to further develop its theoretical and methodological knowledge base and engage with the question of "what urban design can be" with a primary focus on its research. This handbook includes contributions from both established and emerging scholars across the global North and global South to provide a more field-specific entry point by introducing a range of topics and lines of inquiry and discussing how they can be explored with a focus on the related research designs and methods. The specific aim, scope, and structure of this handbook are appealing to a range of audiences interested and/or involved in shaping places and public spaces. What makes this book quite distinctive from conventional handbooks on research methods is the way it has been structured in relation to some key research topics and questions in the field of urban design regarding the issues of agency, affordance, place, informality, and performance. In addition to the introduction chapter, this handbook includes 80 contributors and 52 chapters organised into five parts. The commissioned chapters showcase a wide range of topics, research designs, and methods with references to relevant scholarly works on the related topics and methods.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (7版)

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【簡介】 The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: 1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities 2.Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others 3.An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation 4.In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges 5.Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. 【目錄】 Ch 1 Strategic Pricing Ch 2 Economic Value Ch 3 Price and Value Communication Ch 4 Price Structure Ch 5 Pricing Policy Ch 6 Price Competition Ch 7 Price Level Ch 8 Measurement of Price Sensitivity Ch 9 Financial Analysis Ch10 Specialized Strategies Ch11 Creating a Strategic Pricing Capability Ch12 Ethics and the Law