Economics (14版)

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Economics 14/E 2023 (Global Edition) 作/ 譯者：Parkin ISBN：9781292433639 年份：2023 書號 開數：27.5*21.5 頁數：824

AE Principles of Economics (10版)

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書名：PRINCIPLES OF ECONOMICS 10/E 作者：Mankiw 出版社：CENGAGE 出版日期：2024/00/00 ISBN：9789815119299 目錄 Part I: INTRODUCTION. 1. Ten Principles of Economics. 2. Thinking Like an Economist. 3. Interdependence and the Gains from Trade. Part II: HOW MARKETS WORK. 4. The Market Forces of Supply and Demand. 5. Elasticity and Its Application. 6. Supply, Demand, and Government Policies. Part III: MARKETS AND WELFARE. 7. Consumers, Producers, and the Efficiency of Markets. 8. Applications: The Costs of Taxation. 9. Application: International Trade. Part IV: THE ECONOMICS OF THE PUBLIC SECTOR. 10. Externalities. 11. Public Goods and Common Resources. 12. The Economics of Healthcare. 13. The Design of the Tax System. Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY. 14. The Costs of Production. 15. Firms in Competitive Markets. 16. Monopoly. 17. Monopolistic Competition. 18. Oligopoly. Part VI: THE ECONOMICS OF THE LABOR MARKET. 19. The Markets for the Factors of Production. 20. Earnings and Discrimination. 21. Income Inequality and Poverty. Part VII: TOPICS FOR FURTHER STUDY. 22. The Theory of Consumer Choice. 23. Frontiers in Microeconomics. Part VIII: THE DATA OF MACROECONOMICS. 24. Measuring a Nation’s Income. 25. Measuring the Cost of Living. Part IX: THE REAL ECONOMY IN THE LONG RUN. 26. Production and Growth. 27. Saving, Investment, and the Financial System. 28. The Basic Tools of Finance. 29. Unemployment. Part X: MONEY AND PRICES IN THE LONG RUN. 30. The Monetary System. 31. Money Growth and Inflation. Part XI: THE MACROECONOMICS OF OPEN ECONOMICS. 32. Open-Economy Macroeconomics: Basic Concepts. 33. A Macroeconomic Theory of the Open Economy. Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS. 34. Aggregate Demand and Aggregate Supply. 35. The Influence of Monetary and Fiscal Policy on Aggregate Demand. 36. The Short-Run Trade-off between Inflation and Unemployment. Part XIII: FINAL THOUGHTS. 37. Six Debates over Macroeconomic Policy. Appendix: How Economists Use Data.

Financial Accounting with IFRS Wiley Custom Edition (5版)

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商品描述 本書序言 ●NEW discussion of data analytics is integrated throughout the text, at an appropriate level of detail for introductory accounting students. ●NEW Data Analytics assignments at the end of selected chapters. ●MORE bulleted and numbered lists within the text highlight key information for students. ●UPDATED for IFRS, including fair value principle and historical cost principle to current value basis/historical cost basis. ●ADDED Answers to Insight box questions are included at the end of each chapter. 本書特色 Activate knowledge application with real-world context. Aid student understanding of current events and social and cultural issues with Environmental, Social, and Governance (ESG) Insights and ESG Reporting Cases that help students conceptualize current reporting practices and how ESG reporting may impact future financial accounting. Introduce students to business challenges with Real-World Company Videos, found in WileyPLUS, that feature small businesses and larger companies and illustrate how business owners apply accounting concepts in real-time. Cultivate the data analytics and problem-solving skills students need for career success. Provide students with the opportunity to use data analytics to solve realistic business challenges with Data Analytics in Action problems. Help students interpret visualizations and think critically about data in WileyPLUS with PowerBI and Tableau Visualizations, accompanied by assignable questions. Introduce a practical framework for developing problem-solving skills with Excel-Based Data Analytics Problems that help students build key skills while enhancing their understanding of important business concepts. Available in WileyPLUS. 商品描述(中文翻譯) 本書序言 - 本書中融入了有關數據分析的新討論，適合初學會計的學生，並以適當的細節進行介紹。 - 選定章節結尾新增了數據分析的作業。 - 本書中的文本中新增了更多的項目符號和編號列表，以突出學生需要的關鍵信息。 - 根據國際財務報告準則(IFRS)進行了更新，包括公平價值原則和歷史成本原則轉換為現值基礎/歷史成本基礎。 - 每章結尾新增了對洞察框問題的答案。 本書特色 - 通過真實世界的背景激活知識應用。 - 通過環境、社會和治理(ESG)洞察和ESG報告案例，幫助學生理解當前的報告實踐以及ESG報告可能對未來財務會計的影響，從而幫助學生理解當前事件和社會文化問題。 - 通過WileyPLUS中的真實世界公司視頻，介紹學生面臨的商業挑戰，展示企業主如何實時應用會計概念。 - 培養學生在職業成功中所需的數據分析和解決問題的能力。 - 通過數據分析實際問題，讓學生有機會應用數據分析解決現實的商業挑戰。 - 通過WileyPLUS中的PowerBI和Tableau可視化工具，幫助學生解讀視覺化數據並對數據進行批判性思考。 - 通過基於Excel的數據分析問題，引入一個實用的框架，培養解決問題的能力，同時提高對重要商業概念的理解。在WileyPLUS中提供。 作者簡介 Jerry J. Weygandt, Paul D. Kimmel University of Wisconsin--Madison Madison, Wisconsin 作者簡介(中文翻譯) Jerry J. Weygandt, Paul D. Kimmel 威斯康辛大學麥迪遜分校 威斯康辛州麥迪遜市 目錄大綱 1 Accounting in Action 2 The Recording Process 3 Adjusting the Accounts 4 Completing the Accounting Cycle 5 Accounting for Merchandise Operations 6 Inventories 7 Fraud, Internal Control, and Cash 8 Accounting for Receivables 9 Plant Assets, Natural Resources, and Intangible Assets 10 Current Liabilities 11 Non-Current Liabilities 12 Corporations: Organization, Share Transactions, and Equity 13 Investments 14 Statement of Cash Flows 15 Financial Analysis: The Big Picture Appendix A Specimen Financial Statements: Taiwan Semiconductor Manufacturing Company, Limited Appendix B Specimen Financial Statements: Nestlé SA Appendix C Specimen Financial Statements: Delfi Limited Appendix D Specimen Financial Statements: Apple Inc. Appendix E Time Value of Money Appendix F Accounting for Partnerships Appendix G Subsidiary Ledgers and Special Journals 目錄大綱(中文翻譯) 1 會計實務 2 記錄過程 3 調整帳戶 4 完成會計週期 5 商品營運的會計 6 存貨 7 詐欺、內部控制和現金 8 應收帳款的會計 9 資產、自然資源和無形資產 10 流動負債 11 非流動負債 12 公司：組織、股份交易和權益 13 投資 14 現金流量表 15 財務分析：整體概觀 附錄A 台灣積體電路製造股份有限公司樣本財務報表 附錄B 雀巢公司樣本財務報表 附錄C Delfi有限公司樣本財務報表 附錄D 蘋果公司樣本財務報表 附錄E 貨幣時間價值 附錄F 合夥企業的會計 附錄G 子分類帳和特殊日記帳

行銷管理概論：探索原理與體驗實務 (6版)

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行銷管理概論：探索原理與體驗實務(第六版) +作者：曾光華著 +年份：2021 年6 版 +ISBN：9789869947558 +書號：VWMB0085 +規格：16開/雙色 +頁數：574 +出版商：前程 內容簡介 ．專欄＋方塊＋實例＝先紮根在地而後延伸視野－章首專欄「台灣亮點」介紹台灣業界的發展與創新；「全球繽紛」方塊讓讀者見識國外企業的經典作為及全球行銷發展趨勢；「Digi-marketing」方塊串接數位時代資訊之運作，讓行銷學習與時俱進；內文實例展現台灣經典或知名的行銷事件。凡此皆有助讀者紮根在地並延伸視野。 ．影音短片＋實務照片＝有趣、深刻的學習－各篇篇末的「曾的行銷」短片，憑手機掃描QRCode即可觀看。將「曾式教學風格」帶進短片中，從短片中，讀者就可見識到在一問一答之間，思考如何不斷被刺激而有所進展。本書近兩百張清晰美觀、具視覺張力、具有學理或實務意義、刺激讀者想像的照片，將使讀者的學習將更有趣、深刻。 ．YY Blog專欄＋提供提示的問答題＝巧妙、另類的思考－本版保留深受好評的YY Blog專欄，利用逆向思考、水平思考、尋找特例等方法，以時而輕鬆、時而尖銳的筆調顛覆或挑戰課文內容，使讀者「看到另一種觀點」。部分進階思考題所提供之「動腦提示」，更足以引導、訓練讀者的思考力。 ．豐富實用的輔助教材－本書提供教師互動式教學投影片、行銷幽默小品、與行銷相關之電影賞析、教學心得文章、各式考題等，有效促進教學效率與效果。 目錄 第一篇　鳥瞰行銷管理 第 1 章　瞭解行銷的內涵 第 2 章　透視行銷環境 第 3 章　維護行銷道德 第二篇　掌握市場機會 第 4 章　執行行銷研究 第 5 章　分析消費者行為 第 6 章　分析組織購買行為 第 7 章　發展市場區隔、目標市場與定位 第三篇　提升產品價值 第 8 章　管理產品與推出新產品 第 9 章　經營品牌 第10章　發展服務與體驗行銷 第11章　制訂價格 第四篇　活絡產品流通 第12章　建設行銷通路 第13章　管理零售、批發與物流 第五篇　展現產品價值 第14章　發展整合行銷溝通 第15章　管理大眾溝通 第16章　管理客製化與互動式溝通 第六篇　落實行銷理想 第17章　執行與控制行銷策略

Applied Calculus for the Managerial, Life, and Social Sciences (10版)

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【原文書】 書名：Applied Calculus for the Managerial, Life, and Social Sciences 10/E 作者：S.T. Tan 出版社：CENGAGE 出版日期：2016/01/01 ISBN：9781305657861 Table of contents 1. PRELIMINARIES. Precalculus Review I. Precalculus Review II. The Cartesian Coordinate System. Straight Lines. 2. FUNCTIONS, LIMITS, AND THE DERIVATIVE. Functions and Their Graphs. The Algebra of Functions. Functions and Mathematical Models. Limits. One-Sided Limits and Continuity. The Derivative. 3. DIFFERENTIATION. Basic Rules of Differentiation. The Product and Quotient Rules. The Chain Rule. Marginal Functions in Economics. Higher-Order Derivatives. Implicit Differentiation and Related Rates. Differentials. 4. APPLICATIONS OF THE DERIVATIVE. Applications of the First Derivative. Applications of the Second Derivative. Curve Sketching. Optimization I. Optimization II. 5. EXPONENTIAL AND LOGARITHMIC FUNCTIONS. Exponential Functions. Logarithmic Functions. Compound Interest. Differentiation of Exponential Functions. Differentiation of Logarithmic Functions. Exponential Functions as Mathematical Models. 6. INTEGRATION. Antiderivatives and the Rules of Integration. Integration by Substitution. Area and the Definite Integral. The Fundamental Theorem of Calculus. Evaluating Definite Integrals. Area between Two Curves. Applications of the Definite Integral to Business and Economics. 7. ADDITIONAL TOPICS IN INTEGRATION. Integration by Parts. Integration Using Tables of Integrals. Numerical Integration. Improper Integrals. Volumes of Solids of Revolution. 8. CALCULUS OF SEVERAL VARIABLES. Functions of Several Variables. Partial Derivatives. Maxima and Minima of Functions of Several Variables. The Method of Least Squares. Constrained Maxima and Minima and the Method of Lagrange Multipliers. Total Differentials. Double Integrals. Applications of Double Integrals. 9. DIFFERENTIAL EQUATIONS. Differential Equations. Separation of Variables. Applications of Separable Differential Equations. Approximate Solutions of Differential Equations. 10. PROBABILITY AND CALCULUS. Probability Distributions of Random Variables. Expected Value and Standard Deviation. Normal Distributions. 11. TAYLOR POLYNOMIALS AND INFINITE SERIES. Taylor Polynomials. Infinite Sequences. Infinite Series. Series with Positive Numbers. Power Series and Taylor Series. More on Taylor Series. Newton's Method. 12. TRIGONOMETRIC FUNCTIONS. Measurement of Angles. The Trigonometric Functions. Differentiation of Trigonometric Functions. Integration of Trigonometric Functions APPENDIX A. The Inverse of a Function. The Graphs of Inverse Functions. Functions That Have Inverses. Finding the Inverse of a Function. APPENDIX B. Indeterminate Forms and l'Hopital's Rule. The Indeterminate Forms 0/0 and infinity/infinity. APPENDIX C. The Standard Normal Distribution. Answers to Odd-Numbered Exercises. Index.

Business Result Pre-Intermediate Student's Book (with Online Practice)

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【進口商所提供書籍偶有書角微瑕疵,不影響閱讀 “”此書不收退 不介意書角問題再下單””】 Business Result 2/e (第二版) Student Book: Pre-Intermediate (with Online Practice) ISBN： 978-0-19-473876-7 作 者： Grant, David 出 版 社： Oxford University Press 適用對象： 大專院校及自修者 出版日期： 2018/1/15 商品配件： Student Book 系列名稱： Business Result 2/e (第二版) 級 別： Pre-Intermediate 內容簡介 Business Result Second Edition offers business professionals more communication and language practice than ever before, helping students develop relevant communication skills they can use immediately in the workplace. • NEW Talking Points get students talking about business concepts that are relevant to their work. • NEW Viewpoints integrate video into the lesson to bring business English to life. • NEW Language Points provide explicit grammar explanations applied in a business context. • NEW video and audio available to stream and download in class and at home. • Online Practice includes NEW downloadable worksheets to provide extra practice for each unit. • EXTENDED Practically Speaking sections help students put language to use immediately. • IMPROVED modular structure allows you to choose the most relevant lessons for your students.

Microeconomics (6版)

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Microeconomics 6/e 作者：David Besanko, Ronald Braeutigam ISBN：9781119666226 版次：6 年份：2020 出版商：John Wiley 頁數/規格：856頁/平裝雙色 簡介 Description Microeconomics is a classroom-tested resource for learning the key concepts, essential tools, and applications of microeconomics. This leading textbook enables students to recognize and analyze significant data, patterns, and trends in real markets through its integrated, student-friendly approach to the subject — providing practice problems, hands-on exercises, illustrative examples, and engaging applications that ground theory firmly in the real world. Each chapter, opening with a set of clearly defined learning goals based on the Bloom Taxonomy, features numerous Learning-by-Doing (LBD) problems, mathematical and graphical data, and varied problem sets focused on current events. Now in its sixth edition, the text offers extensive new and revised content throughout. All applications reflect current data and important new developments in the field of economics, including behavioral economics, randomized controlled trials (RCTs) in policy evaluation and design, and computational-based microeconomics. Updated chapter openers, designed to increase student interest, cover topics including the economic impacts of climate change, U.S. household income and spending, surge pricing by Uber and Lyft, the effect of immigration on wages, and advances in robotics, automation, artificial intelligence, and more. 目錄 Table of Contents PART 1 INTRODUCTION TO MICROECONOMICS 1. Analyzing Economic Problems 2. Demand and Supply Analysis PART 2 CONSUMER THEORY 3. Consumer Preferences and the Concept of Utility 4. Consumer Choice 5. The Theory of Demand PART 3 PRODUCTION AND COST THEORY 6. Inputs and Production Functions 7. Costs and Cost Minimization 8. Cost Curves PART 4 PERFECT COMPETITION 9. Perfectly Competitive Markets 10. Competitive Markets: Applications PART 5 MARKET POWER 11. Monopoly and Monopsony 12. Capturing Surplus PART 6 IMPERFECT COMPETITION AND STRATEGIC BEHAVIOR 13. Market Structure and Competition 14. Game Theory and Strategic Behavior PART 7 SPECIAL TOPICS 15. Risk and Information 16. General Equilibrium Theory 17. Externalities and Public Goods Mathematical Appendix Solutions to Selected Problems Glossary Index

經濟學原理 (10版)

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書名：經濟學原理(10版)(36章節) 作者：王銘正(Mankiw) 出版社：東華 出版日期：2023/00/00 ISBN：9786269685264 內容簡介 本書特色 原著為經濟學入門暢銷書，在全球已譯成二十幾種語言，銷售超過百萬冊。其最大的特色是作者「說故事」的寫書風格，讓讀者覺得經濟學是一門有趣又有用的學問。在維持有趣易懂的寫作風格基礎上，原著第九版在內文做了精心修訂；除了新增最新時事分析外，其中的數據資料也根據最新年份加以更新。另外，本書除了新增「如是我聞」(如「川普總統的貿易政策」)、「增廣見聞」(如「加密虛擬貨幣-比特幣」)、「個案研究」外，文中也新增「即席測驗」單元，章末提供解答，使讀者能立即測驗學習成效。以上修訂希望能讓讀者的經濟學知識與時俱進並了解經濟學家的看法。 本書共三十六章，完整收錄原著章節。為提高本書對台灣讀者的可讀性，本書改寫部分原著內容並補充許多與台灣相關的總體經濟資料，如國民所得、貨幣總計數、失業率、消費者物價指數、歷年基本工資....等。希望透過這樣的改寫與補充可以讓讀者更充分領悟本書所介紹的觀念與理論。 目　錄 第1 章　經濟學十大原理 第2 章　經濟學家如何思考 第3 章　相互依存與交易利得　 第4 章　供給與需求的市場力量 第5 章　彈性與其應用 第6 章　供給、需求與政府政策 第7 章　消費者、生產者與市場效率 第8 章　應用：課稅的成本 第9 章　應用：國際貿易 第10 章　外部性 第11 章　公共財與公有資源 第12 章　稅制的設計 第13 章　生產成本 第14 章　完全競爭市場的廠商 第15 章　獨占 第16 章　獨占性競爭 第17 章　寡占 第18 章　生產要素市場 第19 章　薪資與歧視 第20 章　所得不均與貧窮 第21 章　消費者選擇理論 第22 章　個體經濟學的新領域 第23 章　一國國民所得的衡量 第24 章　生活成本的衡量 第25 章　生產與經濟成長 第26 章　儲蓄、投資與金融體系 第27 章　財務的基本分析工具 第28 章　失業 第29 章　貨幣體系 第30 章　貨幣供給成長與物價膨脹 第31 章　開放體系的總體經濟學：基本概念 第32 章　開放體系的總體經濟理論 第33 章　總合需求與總合供給 第34 章　貨幣與財政政策對總合需求的影響 第35 章　物價膨脹與失業之短期取捨關係 第36 章　總體經濟政策的六項爭議

ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS 【內含ACCESS CODE,經刮除不受退】 (9版)

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書名：Essentials of Statistics for Business and Economics 9/e AE【內含Access Code,經刮除不受退】 作者：ANDERSON 出版社：CENGAGE 出版日期：2020/00/00 ISBN：9789814866316 內容簡介 Methods Exercises and Applications Exercises The end-of-section exercises are split into two pails. Methods and Applications. The Methods exercises require students to use the formulas and make the necessary computations. The Applications exercises require students to use the chapter material in real-world situations. Thus, students first focus on the computational "nuts and bolts" and then move on to the subtleties of statistical application and interpretation. Margin Annotations and Notes and Comments Margin annotations that highlight key points and provide additional insights for the student are a key feature of this text. These annotations, which appear in the margins, are designed to provide emphasis and enhance understanding of the terms and concepts being presented in the text. At the end of many sections, we provide Notes and Comments designed to give the student additional insights about the statistical methodology and its application. Notes and Comments include warnings about or limitations of the methodology, recommendations for application, brief descriptions of additional technical considerations, and other matters. Data Files Accompany the Text Over 200 data files accompany this text. Data files are provided in Excel format and step-by-step instructions on how to open Excel files in JMP are provided in Appendix 1.1. Files for use with R are provided in comma-separated-value (CSV) format for easy loading into the R environment. Step-by-step instructions for importing CSV files into R are provided in MindTap Reader Appendix R 1.2. The data files can be accessed from WebAssign within the resources section, directly within the MindTap Reader by clicking on the DATAfile icon, or online directly at www.cengage.com/decisionsciences/anderson/sbe/14e. 目錄 1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Displays. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Tests. 10. Inference about Means and Proportions with Two Populations. 11. Inferences about Population Variances. 12. Comparing Multiple Proportions, Test of Independence and Goodness of Fit. 13. Experimental Design and Analysis of Variance. 14. Simple Linear Regression. 15. Multiple Regression. Appendix A: References and Bibliography. Appendix B: Tables. Appendix C: Summation Notation. Appendix D: Answers to Even-Numbered Exercises. (MindTap Reader) Appendix E: Microsoft Excel 2016 and Tools for Statistical Analysis. Appendix F: Computing p-Values with JMP and Excel.

Essentials of Statistics for the Behavioral Science (3版)

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With captivating storytelling, real-world examples, image-and graphic-rich design, accessible mathematics, and step-by-step worked examples, this textbook introduces students to the why and how of statistical practice in the behavioural sciences, helping them break through common barriers to success in the course. This new edition of their briefer textbook offers fresh exercises throughout, stronger reinforcement of the material's relevance and mathematical requirements and more help with creating visual displays. This textbook helps undergraduate behavioural science students taking modules in Research Methods and Statistics get to grips with a subject they often find challenging in an enjoyable and engaging way. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.

Essentials of Statistics for the Behavioral Sciences (10版)

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(須附用書資料：學校、系所、老師大名) Essentials of Statistics for the Behavioral Sciences 10/E ISBN13：9789814922814 出版社：Cengage 作者：GRAVETTER 版次：10 出版日：2021/01/00 內容簡介 目錄