E-commerce 2023–2024: business. technology. society., Global Edition

書名:	E-commerce 2023–2024: business. technology. society., Global Edition
作者:	Kenneth Laudon
ISBN:	9781292449722
出版社:	Pearson
重量:	1.41 Kg
#資訊

定價:	~~1780~~元
售價:	1691元
庫存:	已售完
LINE US!	詢問這本書團購優惠、書籍資訊等

此書籍已售完，調書籍需2-5工作日。建議與有庫存書籍分開下單

E-commerce 2023–2024: business. technology. society., Global Edition

定價: ~~1780~~ 售價: 1691 現省: 89

付款方式:	超商取貨付款
	信用卡
	線上轉帳
物流方式:	超商取貨
	宅配
	門市自取

詳細資訊

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Metaï¿½, TikTokï¿½, Netflixï¿½, YouTubeï¿½, Walmartï¿½, and Amazonï¿½ illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

為您推薦

INTERNATIONAL ECONOMICS: THEORY & POLICY (12版)

其他會員也一起購買

International Economics: Theory and Policy(GE)作 / 譯者：Paul R. Krugman,Maurice Obstfeld,Marc J. MelitzI S B N - 13 ：9781292409719I S B N - 10 ：1292409711類別：國際經濟版次：12 版年份：2022規格：817 頁出版商：Pearson Education 簡介 International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world. Divided into two halves, with the first devoted to trade and the second to monetary questions, the text provides an intuitive introduction to theory and events as well as detailed coverage of the actual policies put into place as a response. In the 12th edition, important economic developments are highlighted, with many lessons drawn from the recent COVID-19 pandemic experience. Using examples like these, the text equips students with the intellectual tools for understanding the changing world economy and economic implications of global interdependence. 目錄 Ch 1 Introduction PART I: International Trade Theory Ch 2 World Trade: An Overview Ch 3 Labor Productivity and Comparative Advantage: The Ricardian Model Ch 4 Specific Factors and Income Distribution Ch 5 Resources and Trade: The Heckscher-Ohlin Model Ch 6 The Standard Trade Model Ch 7 External Economies of Scale and the International Location of Production Ch 8 Firms in the Global Economy: Export and Foreign Sourcing Decisions and Multinational Enterprises PART II: International Trade Policy Ch 9 The Instruments of Trade Policy Ch10 The Political Economy of Trade Policy Ch11 Trade Policy in Developing Countries Ch12 Controversies in Trade Policy PART III: Exchange Rates and Open-Economy Macroeconomics Ch13 National Income Accounting and the Balance of Payments Ch14 Exchange Rates and the Foreign Exchange Market: An Asset Approach Ch15 Money, Interest Rates, and Exchange Rates Ch16 Price Levels and the Exchange Rate in the Long Run Ch17 Output and the Exchange Rate in the Short Run Ch18 Fixed Exchange Rates and Foreign Exchange Intervention PART IV: International Macroeconomic Policy Ch19 International Monetary Systems: An Historical Overview Ch20 Financial Globalization: Opportunity and Crisis Ch21 Optimum Currency Areas and the Euro Ch22 Developing Countries: Growth, Crisis, and Reform

原價: ~~1480~~ 售價: 1330 現省: 150元

立即查看

國際貿易理論與政策(KRUGMAN/ INTERNATIONAL ECONOMICS: THEORY & POLICY 10/E) (10版)

其他會員也一起購買

國際經濟學：國際貿易理論與政策(10版) Krugman/ International Economics: Theory and Policy 10/e 作者： Paul R. Krugman, Maurice Obstfeld, Marc J. Melitz 譯者：林柏生, 林淑芬, 何祖平, 方誠, 李政德出版社：華泰文化出版日期：2015/08/04 語言：繁體中文定價：620元內容簡介　　2009年發行的台灣中譯本《國際經濟學》源自於2008年的原文書第八版。有鑑於過去幾年的區域貿易整合、環保及全球化爭議、金融海嘯與歐債危機等重大的國際經濟事件接連發生，因而促成譯者與華泰文化再次合作，花費近一年時間重新編譯2014年發行的原文書第十版。除了針對以往的繕印缺失進行勘誤外，並加入許多有趣的全新單元與內容，新版除了強調並修正企業在國際貿易中扮演的角色，新增個案也說明美國企業境外生產對其國內失業產生的衝擊。　　與舊版中譯本相比，國際貿易的內容與章節具有相當大幅度的更新。第十版再度回復第八版以前的編排方式，將原先合併討論的特定要素模型與要素稟賦 (Heckscher-Ohlin) 模型，分拆為兩個章節詳細探討，並根據近來研究結果，將要素稟賦模型的實證分析加以改寫與加入新的數據，證明近來中國貿易型態的改變符合模型的預期。新版第7章以後的內容也有很大的變革，作者將涉及規模經濟的章節與國際區位經濟、跨國企業營運進行整合，並因應跨國企業境外生產、委外代工等經濟決策對本國失業與經濟成長產生的衝擊，進行詳盡的分析與說明；作者也加入了許多新的段落與精闢案例來詮釋國際政治與經濟議題，舉凡國際政策協商的現況、亞洲新興市場國家的崛起、環保與經濟成長的取捨以及碳稅暨碳補償權交易等重要議題，均在本書討論之列。目錄第1章國際貿易導論第一篇：國際貿易理論第2章世界貿易概論第3章勞動生產力與比較利益：李嘉圖模型第4章特定要素和所得分配第5章生產資源與國際貿易：Heckscher-Ohlin模型第6章標準貿易模型第7章外部規模經濟與國際生產區位第8章全球經濟下的廠商：出口決策、委外代工與多國籍企業第二篇：國際貿易政策第9章貿易政策工具第10章貿易政策中的政治經濟學第11章開發中國家的貿易政策第12章貿易政策的爭論

原價: ~~620~~ 售價: 558 現省: 62元

立即查看

Financial Accounting with IFRS Wiley Custom Edition (5版)

其他會員也一起購買

商品描述本書序言 ●NEW discussion of data analytics is integrated throughout the text, at an appropriate level of detail for introductory accounting students. ●NEW Data Analytics assignments at the end of selected chapters. ●MORE bulleted and numbered lists within the text highlight key information for students. ●UPDATED for IFRS, including fair value principle and historical cost principle to current value basis/historical cost basis. ●ADDED Answers to Insight box questions are included at the end of each chapter. 本書特色 Activate knowledge application with real-world context. Aid student understanding of current events and social and cultural issues with Environmental, Social, and Governance (ESG) Insights and ESG Reporting Cases that help students conceptualize current reporting practices and how ESG reporting may impact future financial accounting. Introduce students to business challenges with Real-World Company Videos, found in WileyPLUS, that feature small businesses and larger companies and illustrate how business owners apply accounting concepts in real-time. Cultivate the data analytics and problem-solving skills students need for career success. Provide students with the opportunity to use data analytics to solve realistic business challenges with Data Analytics in Action problems. Help students interpret visualizations and think critically about data in WileyPLUS with PowerBI and Tableau Visualizations, accompanied by assignable questions. Introduce a practical framework for developing problem-solving skills with Excel-Based Data Analytics Problems that help students build key skills while enhancing their understanding of important business concepts. Available in WileyPLUS. 商品描述(中文翻譯) 本書序言 - 本書中融入了有關數據分析的新討論，適合初學會計的學生，並以適當的細節進行介紹。 - 選定章節結尾新增了數據分析的作業。 - 本書中的文本中新增了更多的項目符號和編號列表，以突出學生需要的關鍵信息。 - 根據國際財務報告準則(IFRS)進行了更新，包括公平價值原則和歷史成本原則轉換為現值基礎/歷史成本基礎。 - 每章結尾新增了對洞察框問題的答案。本書特色 - 通過真實世界的背景激活知識應用。 - 通過環境、社會和治理(ESG)洞察和ESG報告案例，幫助學生理解當前的報告實踐以及ESG報告可能對未來財務會計的影響，從而幫助學生理解當前事件和社會文化問題。 - 通過WileyPLUS中的真實世界公司視頻，介紹學生面臨的商業挑戰，展示企業主如何實時應用會計概念。 - 培養學生在職業成功中所需的數據分析和解決問題的能力。 - 通過數據分析實際問題，讓學生有機會應用數據分析解決現實的商業挑戰。 - 通過WileyPLUS中的PowerBI和Tableau可視化工具，幫助學生解讀視覺化數據並對數據進行批判性思考。 - 通過基於Excel的數據分析問題，引入一個實用的框架，培養解決問題的能力，同時提高對重要商業概念的理解。在WileyPLUS中提供。作者簡介 Jerry J. Weygandt, Paul D. Kimmel University of Wisconsin--Madison Madison, Wisconsin 作者簡介(中文翻譯) Jerry J. Weygandt, Paul D. Kimmel 威斯康辛大學麥迪遜分校威斯康辛州麥迪遜市目錄大綱 1 Accounting in Action 2 The Recording Process 3 Adjusting the Accounts 4 Completing the Accounting Cycle 5 Accounting for Merchandise Operations 6 Inventories 7 Fraud, Internal Control, and Cash 8 Accounting for Receivables 9 Plant Assets, Natural Resources, and Intangible Assets 10 Current Liabilities 11 Non-Current Liabilities 12 Corporations: Organization, Share Transactions, and Equity 13 Investments 14 Statement of Cash Flows 15 Financial Analysis: The Big Picture Appendix A Specimen Financial Statements: Taiwan Semiconductor Manufacturing Company, Limited Appendix B Specimen Financial Statements: Nestlé SA Appendix C Specimen Financial Statements: Delfi Limited Appendix D Specimen Financial Statements: Apple Inc. Appendix E Time Value of Money Appendix F Accounting for Partnerships Appendix G Subsidiary Ledgers and Special Journals 目錄大綱(中文翻譯) 1 會計實務 2 記錄過程 3 調整帳戶 4 完成會計週期 5 商品營運的會計 6 存貨 7 詐欺、內部控制和現金 8 應收帳款的會計 9 資產、自然資源和無形資產 10 流動負債 11 非流動負債 12 公司：組織、股份交易和權益 13 投資 14 現金流量表 15 財務分析：整體概觀附錄A 台灣積體電路製造股份有限公司樣本財務報表附錄B 雀巢公司樣本財務報表附錄C Delfi有限公司樣本財務報表附錄D 蘋果公司樣本財務報表附錄E 貨幣時間價值附錄F 合夥企業的會計附錄G 子分類帳和特殊日記帳

原價: ~~1560~~ 售價: 1438 現省: 122元

立即查看

財務會計(IFRS版) (5版)

其他會員也一起購買

產品介紹因應國際化潮流，掌握經濟環境脈動，全書以國際會計準則(IFRS) 為撰寫導向，透過知名企業案例，讓讀者輕鬆釐清會計觀念及提升解析問題能力，將會計學理論與實務觀念結合。 IFRS 9「金融工具」生效後，金融資產的分類原則較原有IAS 39「金融工具：認列與衡量」更為嚴謹。為因應此一修訂，第13 章「投資」採用IFRS 9 之金融資產之分類與衡量重新進行增修，以符合實務之應用。此外，配合IAS 7「現金流量表」要求單獨揭露來自所得稅之現金流量，增加間接法以「稅前淨利」為起始數字的章末習題，致使學生更加精熟。新增「數據分析 (Data Analytics)」與相關主題內容，包括：數據分析與賒銷、數據分析如何幫助改善內部控制、數據分析與應收款項管理，適合修讀初級會計的學生學習。新增「數據資料分析題」，以實際案例幫助學生了解如何運用數據分析來解決商業問題，並透過視覺化圖表和問題，使學生能夠解讀圖表並對數據進行批判性思考。各章章末有「IFRS vs. 美國 GAAP」專欄，以幫助讀者更容易理解並比較兩者之主要重點與異同之處。對於需要充分理解會計術語和方法，從而能夠理解、分析、評估財務報表的學習者，本書是一本很好的會計入門書。規格說明頁數：944 版次：第5版年份：2023年6月規格：菊八開/平裝/單色 ISBN：9786269653683 產品內容與運送說明第 1 章　會計之概念第 2 章　記錄程序第 3 章　帳戶之調整第 4 章　會計循環之完成第 5 章　買賣業的會計處理第 6 章　存貨第 7 章　舞弊、內部控制與現金第 8 章　應收款項第 9 章　不動產、廠房及設備、天然資源及無形資產第10章　流動負債第11章　非流動負債第12章　公司：組織、股票交易、股利與保留盈餘第13章　投資第14章　現金流量表第15章　財務報表分析：綜覽附錄 E 　貨幣的時間價值附錄 F 　合夥會計

原價: ~~880~~ 售價: 818 現省: 62元

立即查看

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT7/e (7版)

類似書籍推薦給您

書名：DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 7/E 作者：Dave Chaffey 出版社：Pearson 出版日期：2019/12/00 ISBN：9781292193335 內容簡介　　Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. 本書特色　　This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. 　　In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: 　　· A structured approach to review, plan and implement a digital business strategy for all types of organisation 　　· The latest on digital marketing techniques in SEO, social media comms and content marketing 　　· All new case studies providing examples of organisations and their experiences of digital business and e-commerce 　　· A brand new chapter introducing the concepts of digital business transformation and growth hacking 　　Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce 　　Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation. 目錄 Brief contents Preface About the author Publisher’s acknowledgements Part 1 - Introduction 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment Part 2 - Strategy and applications 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management Part 3 Implementation 9 Customer experience and service design 10 Managing digital transformation and growth hacking Glossary Index

原價: ~~1320~~ 售價: 1254 現省: 66元

立即查看