【簡介】 Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success. 【目錄】 Part I: Entrepreneurship: A World of Opportunity Ch 1 The Entrepreneurial Life Ch 2 Integrity, Ethics, and Social Entrepreneurship Part II: Starting from Scratch or Joining an Existing Business Ch 3 Starting a Small Business Ch 4 Franchises and Independent Contracting in the Gig and Sharing Economies Ch 5 The Family Business and Buyouts Part III: Developing the New Venture Business Plan Ch 6 Visualizing Your Dream: The Business Model and the Business Plan Ch 7 The Marketing Plan Ch 8 The Organizational Plan: Teams, Legal Structures, Alliances, and Directors Ch 9 The Location Plan Ch10 Understanding a Firm's Financial Statements Ch11 Forecasting Financial Requirements Ch12 Financing the Small Business Ch13 Planning for the Harvest Part IV: Focusing on the Customer: Marketing Growth Strategies Ch14 Building Customer Relationships Ch15 Product Development and Supply Chain Management Ch16 Pricing and Credit Decisions Ch17 Promotional Planning Ch18 Global Opportunities for Small Businesses Part V: Managing Growth in the Small Business Ch19 Professional Management and the Small Business Ch20 Managing Human Resources Ch21 Managing Small Business Operations Ch22 Managing the Firm's Assets Ch23 Managing Risk