Global Business Today(2024 Release) (13版)

類似書籍推薦給您

【簡介】 Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1.Incorporate new insights from scholarly research. 2.Make sure the content covers all appropriate issues. 3.Make sure the text is up to date with current events, statistics, and examples. 4.Add new and insightful opening and closing cases in most chapters. 5.Incorporate global EDGE™ features in every chapter. 6.Connect every chapter to a focus on managerial implications. 【目錄】 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch12 The Strategy of International Business Ch13 Entering Developed and Emerging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch14 Exporting, Importing, and Countertrade Ch15 Global Production and Supply Chain Management Ch16 Global Marketing and Business Analytics Ch17 Global Human Resource Management

Elite Intro: English for Global Business (1版)

類似書籍推薦給您

內容簡介 CEFR Correlation:A2-B1 1 The Share Economy 2 Corporate Social Responsibility 3 The Metaverse 4 Digital Currency 5 Peter Drucker: Father of Management Thinking 6 Social Influencers and Marketing 7 Fintech 8 AI and Design 9 The Biopharma Revolution 10 How Streaming Changed the Entertainment Industry 11 Gaming Industry 12 Virtual Reality Era 作者簡介： Sean Kenny、Eric Sabatino 二位作者均為英語教學專業，數十年來在亞洲地區從事英語教學、測驗檢定相關工作，陸續服務於英語測驗機構、外語教學中心及科技廠商。

Introduction to Global Business 3/e (3版)

類似書籍推薦給您

【簡介】 Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment - culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. 【目錄】 Part I: FOUNDATIONS OF GLOBAL BUSINESS 1. The Rise of Globalization. 2. The Evolution of International Business. 3. Regional Economic Integration. 4. The International Flow of Funds and Exchange Rates. Part II: GLOBAL BUSINESS ENVIRONMENT. 5. The Cultural Environment of Global Business. 6. The Legal, Economic and Political Environment of Global Business. 7. Corruption and Ethics in Global Business. Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION. 8. Entry Strategies in Global Business. 9. Control of Global Business. 10. The Organization of Global Business. Part IV: MANAGING GLOBAL BUSINESS. 11. Global Human Resource Management. 12. Global Marketing. 13. Global Operations and Supply-Chain Management. 14. Global Financial Management. 15. Global Accounting and Taxation.