管理學：理論探索與實務運用 (3版)

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本書第三版全面更新各章實務案例，透過眾多精彩的企業個案介紹，加深管理學內容的實際應用。本書透過精心設計的架構與取材，以期讀者能快速內化管理內涵的精要，並將所學實踐於管理實務中。特色如下： ‧ 豐富易懂的理論解析 本書涵蓋管理學經典與合時的領域內容，以深入淺出的筆法說明管理學重要的理論概梗，內化管理學者的智慧與成就，為管理的應用立下紥實的基礎。 ‧ 生動貼切的實務應用 內文佐以有趣的實務短文：以「管理透析」引發學習動機、「管理瞭望」回顧全章重點、「管理面面觀」搭配理論理解、「方快說」深化理論應用。藉此內化學習的成效，使讀者避免｢學而不思則罔｣之害。 ‧ 個案研討強化學習 各章安排與各章重點完整對應的「管理瞭望」個案研討，提供讀者思考如何應用管理學之內容（理論、模型、架構）解決企業或組織實際面對的情境與問題。 目錄 第 1 章 管理概論 第 2 章 企業倫理與社會責任 第 3 章 管理理論 第 4 章 外部環境 第 5 章 決策 第 6 章 規劃 第 7 章 策略管理 第 8 章 組織設計 第 9 章 組織文化 第 10 章 領導 第 11 章 激勵 第 12 章 組織團隊與溝通 第 13 章 組織控制 第 14 章 創新與組織變革 第 15 章 創業規劃與管理

流通管理 (4版)

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流通管理(第四版) +作者：許英傑著 +年份：2021 年4 版 +ISBN：9789860679670 +書號：VWMB0095 +規格：16開/單色 +頁數：440 +出版商：前程 內容簡介 我國服務業占國內生產毛額的比重約七成多，其肩負經濟發展的重要性不言可喻。加上近年來國內外流通服務產業受到服務科技快速普及的影響，確實對國內整體經濟結構與消費生活型態產生了巨大的改變。 本書融合流通經濟學與行銷通路管理理論，有系統地說明流通產業存在的經濟與社會價值，以及流通經營管理策略，並完整呈現流通產業的國際化、網絡化、智慧化發展趨勢，也論及政府重視提升流通產業效率與效能之流通政策等重要議題。以深入淺出的敘述方式，讓讀者更容易了解流通管理的內涵。 本書精心設計｢篇首個案｣導讀，｢章末個案｣討論，藉由耳熟能詳的本土企業個案，使讀者更有效地掌握流通管理的相關內容。新版收錄最新時事議題如「政府防疫口罩資源分配」、「全球實體零售業倒閉潮」、「外送服務平台締造出的宅經濟」、「業態創新：智慧零售」，同時提供最新｢實務趨勢｣專欄，配合學理解析，有助於培養讀者｢理論與實務兼具｣的實力。 目錄 第一篇　流通概論 第 1 章　流通系統 第 2 章　流通功能 第 3 章　流通分析觀點 第二篇　流通機能 第 4 章　商流 第 5 章　物流 第 6 章　金流 第 7 章　資訊流 第三篇　流通機構 第 8 章　製造商流通 第 9 章　批發商流通 第四篇　流通特論 第12章　國際行銷通路 第13章　e 流通 第14章　流通政策

當代金融市場 (8版)

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當代金融市場 作者：謝劍平 書號：52WFF01708 出版社：智勝 出版日：2022/09 版次：8版 ISBN：9789575118433 目錄 第一篇　金融市場基礎 第01章　金融市場概論 第02章　金融資產的風險、報酬與評價 第03章　利率與利率期間結構 第04章　中央銀行的貨幣政策 第二篇　金融工具篇 第05章　貨幣市場與債券市場 第06章　股票市場 第07章　外匯市場 第08章　衍生性金融商品市場 第09章　共同基金及其他資產管理市場 第三篇　金融監理與風險管理篇 第10章　金融機構的監督與管理 第11章　金融機構的風險管理 第四篇　國際金融市場篇 第12章　歐、美金融市場 第13章　亞州金融市場

Get Ready for International Business 2 (2版)

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內容簡介 CEFR Correlation:B1 Get Ready for International Business To be ready to use English in the workplace, students need to • be exposed to a variety of business and workplace situations • build confidence in using English communicatively for work Get Ready for International Business helps students prepare to use English in the workplace by • exposing them to English being used in a range of different business contexts • giving students practice in reading an assortment of texts • offering a variety of different accents in the listening exercises and the cross-cultural Viewpoints sections that feature a wide range of people talking about aspects of business and culture • focusing on developing learners’ listening and speaking skills through carefully graded activities • explicitly teaching key conversation strategies to help them manage conversations in business settings • providing In business tasks that allow students to use the language studied in business simulations to develop their own professional language skills • supporting grammatical usage with a Grammar reference section Each unit is also accompanied by a TOEIC® test-type practice page to review the language from the unit and to give students experience of TOEIC® test-type exercises. TOEIC ® is a registered trademark of Educational Testing Service (ETS). This product is not endorsed or approved by ETS.

Capstone Intro- English for Information and New Technology (1版)

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內容簡介 CEFR Correlation:A2-B1 1 Big Data 2 Artificial Intelligence 3 Robotics 4 Hackers and Internet Security 5 Problem Solving 6 DNA Testing and Family History 7 Electric Cars 8 Clean Energy 9 3D Printing: Revolutionizing the Medical Industry 10 5G and IoT 11 Wearable Technology 12 Quantum Mechanics 作者簡介： Sean Kenny、Eric Sabatino、Jacalyn Bondar 三位作者均為英語教學專業，數十年來在亞洲地區從事英語教學、測驗檢定相關工作，陸續服務於英語測驗機構、外語教學中心及科技廠商。

Elite Intro: English for Global Business (1版)

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內容簡介 CEFR Correlation:A2-B1 1 The Share Economy 2 Corporate Social Responsibility 3 The Metaverse 4 Digital Currency 5 Peter Drucker: Father of Management Thinking 6 Social Influencers and Marketing 7 Fintech 8 AI and Design 9 The Biopharma Revolution 10 How Streaming Changed the Entertainment Industry 11 Gaming Industry 12 Virtual Reality Era 作者簡介： Sean Kenny、Eric Sabatino 二位作者均為英語教學專業，數十年來在亞洲地區從事英語教學、測驗檢定相關工作，陸續服務於英語測驗機構、外語教學中心及科技廠商。

Springboard 1 (1版)

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Springboard 1 作者：Tunghua ISBN：9789579282802 版次：1 年份：2020 出版商：東華書局 Springboard 2 作者：Tunghua ISBN：9789579282819 版次：1 年份：2020 出版商：東華書局 Welcome to Springboard Some books on practical English cover only the formal side of business language, while others simply focus on casual everyday conversation. Springboard combines both styles to offer a comprehensive, well-rounded approach to learning how to use English naturally in a business environment. Springboard is split into two books that allow learners to immerse themselves in English material appropriate to their fluency level. Each unit utilizes a wide variety of methods to help learners progress. These include activities aimed at boosting learners’ listening, reading, writing, vocabulary, grammar and confidence in interacting with others. The books get progressively more difficult with the introduction of new grammar points, vocabulary and business English tips in each unit. Springboard assists learners in learning how to interact in a variety of real-world business environments. Units such as Coffee Break, Social Media, Downtime Fun and Let’s Party remind learners that social skills used outside of the office also play a key role in each person’s career. A crucial component of these everyday interactions—especially for learners of English as a second language—is the ability to recognize the nuances of different cultures. That’s why we’ve included a Culture Corner section in each unit explaining a cultural difference related to the particular unit topic. In addition to the two books structured with a building-block approach toward improvement, a few additional materials are included. The Springboard Teacher’s Manual guides educators through the process of introducing activities to learners and also includes extra activities. The Test Bank and TOEIC©-style Review tests let learners put their skills to the test and gain even more confidence in their ability to go out into the working world with polished English skills. Join in and allow us to help you take your first steps toward the career of your dreams!

Springboard 2 (1版)

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Springboard 1 作者：Tunghua ISBN：9789579282802 版次：1 年份：2020 出版商：東華書局 Springboard 2 作者：Tunghua ISBN：9789579282819 版次：1 年份：2020 出版商：東華書局 Welcome to Springboard Some books on practical English cover only the formal side of business language, while others simply focus on casual everyday conversation. Springboard combines both styles to offer a comprehensive, well-rounded approach to learning how to use English naturally in a business environment. Springboard is split into two books that allow learners to immerse themselves in English material appropriate to their fluency level. Each unit utilizes a wide variety of methods to help learners progress. These include activities aimed at boosting learners’ listening, reading, writing, vocabulary, grammar and confidence in interacting with others. The books get progressively more difficult with the introduction of new grammar points, vocabulary and business English tips in each unit. Springboard assists learners in learning how to interact in a variety of real-world business environments. Units such as Coffee Break, Social Media, Downtime Fun and Let’s Party remind learners that social skills used outside of the office also play a key role in each person’s career. A crucial component of these everyday interactions—especially for learners of English as a second language—is the ability to recognize the nuances of different cultures. That’s why we’ve included a Culture Corner section in each unit explaining a cultural difference related to the particular unit topic. In addition to the two books structured with a building-block approach toward improvement, a few additional materials are included. The Springboard Teacher’s Manual guides educators through the process of introducing activities to learners and also includes extra activities. The Test Bank and TOEIC©-style Review tests let learners put their skills to the test and gain even more confidence in their ability to go out into the working world with polished English skills. Join in and allow us to help you take your first steps toward the career of your dreams!