Essentials of Business Research Methods (5版)
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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.
Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.
A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
目錄
PART I: INTRODUCTION
Ch 1 Business Research for The Twenty-First Century
Ch 2 Overview of the Research Process
Ch 3 Ethics in Business Research
PART II: BEGINNING THE RESEARCH PROCESS
Ch 4 Defining the Research Problem and Reviewing the Literature
Ch 5 The Nature and Sources of Secondary Business Data
PARt III: SAMPLING AND DATA COLLECTION
Ch 6 Conceptualization and Research Design
Ch 7 Sampling Approaches and Considerations
Ch 8 Methods of Collecting Primary Data
Ch 9 Measurement and Scaling
Ch10 Questionnaire Design
PART IV: ANALYSIS AND INTERPRETATION OF DATA
Ch11 Basic Data Analysis for Qualitative Research
Ch12 Basic Data Analysis for Quantitative Research
Ch13 Testing Hypotheses in Quantitative Research
Ch14 Examining Relationships Using Correlation and Regression
Ch15 Other Multivariate Techniques
PART V: COMMUNICATING RESEARCH RESULTES
Ch16 Reporting and Presenting Research
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Essentials of Modern Business Statistics with Microsoft Office Excel (7版)
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【簡介】
Introduce business statistics using the text that has lead the market for three decades. ESSENTIALS OF MODERN BUSINESS STATISTICS, 7E integrates Microsoft Excel 2016 as the authors blend a conceptual understanding of statistics with real application of statistical methodology. Renowned for high-quality problems, this author team offers unwavering accuracy and a signature problem-scenario approach that illustrates how to apply statistical methods in business. Step-by-step instructions and screen captures show how to use the latest version of Excel in statistical procedures. Eleven all-new Case Problems, Statistics in Practice applications, real data examples and exercises as well as more
【目錄】
1. Data and Statistics.
2. Descriptive Statistics: Tabular and Graphical Displays.
3. Descriptive Statistics: Numerical Measures.
4. Introduction to Probability.
5. Discrete Probability Distributions.
6. Continuous Probability Distributions.
7. Sampling and Sampling Distributions.
8. Interval Estimation.
9. Hypothesis Tests.
10. Inferences About Means and Proportions with Two Populations.
11. Inferences About Population Variances.
12. Test of Goodness of Fit, Independence, and Multiple Proportions.
13. Experimental Design and Analysis of Variance.
14. Simple Linear Regression.
15. Multiple Regression.
Appendix A: References and Bibliography.
Appendix B: Tables.
Appendix C: Summation Notation.
Appendix D: Self-Test Solutions and Answers to Even-Numbered Exercises (online).
Appendix E: Microsoft Excel 2016 and Tools for Statistical Analysis.
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