Strategic Management (2版)
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1. An Introduction to Strategic Management 2. Understanding Organizational Performance 3. Tools of the Trade 4. Analyzing the Environment 5. Organizational Strengths and Weaknesses: Analyzing a Firm’s Capabilities and Resources 6. Strategies for Competitive Advantage 7. Corporate and Multi-Business Unit Strategy 8. Implementation, Adaptation and Learning 9. Disruptive Megatrends 10. Issues of Context, Setting and Application