投資學 (5版)

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【簡介】 全球金融市場每日不停的變化著，投資動態的異動與金融商品的創新，使得從事財務領域的工作者必須不斷的自我充實，才能跟得上時代的脈動。另外，懂得如何投資對現代人而言，實為一項重要的課題，本書所教授的內容，正是企業進行營業投資與個人進行財富規劃，所須具備的相關知識。希望藉由深入淺出的詮釋，引領讀者進入投資的領域，並為國內投資理財教育盡一份心力。 【目錄】 第一篇　基礎篇 Chapter 1 投資學概論 1-1　投資概論 1-2　投資商品 本章習題 Chapter 2 金融商品 2-1 金融商品種類 2-2 金融商品市場 本章習題 Chapter 3 報酬與風險 3-1　報酬率的衡量 3-2　風險的衡量 3-3　風險的種類 本章習題 第二篇　理論篇 Chapter 4 投資組合管理 4-1　投資組合報酬與風險 4-2　投資組合的風險分散 4-3　投資組合管理策略 4-4　投資組合績效指標 本章習題 Chapter 5 投資理論 5-1　效率投資組合 5-2　投資理論模型 本章習題 Chapter 6 效率市場 6-1　效率市場假說 6-2　效率市場檢定 本章習題 第三篇　證券市場篇 Chapter 7 權益證券 7-1　權益證券的基本特性 7-2　股票價格探討 本章習題 Chapter 8 股票市場 8-1　市場結構 8-2　交易實務 8-3　信用交易 8-4　承銷制度 8-5　庫藏股制度 本章習題 Chapter 9 共同基金 9-1　共同基金概論 9-2　共同基金的種類 9-3　指數證券型商品 9-4　共同基金的投資策略 本章習題 Chapter 10 固定收益證券 10-1　債券的基本特性 10-2　債券的種類 10-3　債券收益率的衡量 10-4　債券價格評估 10-5　債券的投資風險衡量 本章習題 Chapter11 債券市場 11-1　債券市場簡介 11-2　債券交易實務 本章習題 第四篇　證券分析篇 Chapter12 基本面分析──市場面與產業面 12-1　基本面分析 12-2　市場面分析 12-3　產業面分析 本章習題 Chapter13 基本面分析──公司面 13-1　財務比率分析 13-2　事件研究分析 本章習題 Chapter14 技術面分析 14-1　技術面分析概論 14-2　線型類技術分析 14-3　指標類技術分析 14-4　期權類指標分析 本章習題 第五篇　衍生性金融商品篇 Chapter15 期貨市場 15-1　期貨概論 15-2　期貨市場的參與者 15-3　期貨的價格探討 15-4　臺灣期貨市場 本章習題 Chapter 16 選擇權市場 16-1　選擇權概論 16-2　選擇權的價值評估 16-3　臺灣選擇權市場 本章習題 Chapter 17 認購（售）權證 17-1　認購（售）權證概論 17-2　認購（售）權證種類 17-3　認購（售）權證價格評估 本章習題 附錄A 表A-1 終值利率因子表(FVIF) 表A-2 現值利率因子表(PVIF) 表A-3 年金終值利率因子表(FVIFA) 表A-4 年金現值利率因子表(PVIFA) 中英文索引 附錄B 學後評量（壓撕線）

Contemporary Strategy Analysis (12版)

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【簡介】 ●Provides a practical, student-friendly approach to strategy analysis with a focus on the fundamentals of value creation ●Offers a thorough introduction to the tools of strategy analysis, including goals, values, performance, industry analysis, and competitive analysis ●Explains the key components of business strategy, such as industry evolution, vertical integration, diversification, and the sources and dimensions of competitive advantage ●Discusses technology industries, new business models, and the management of innovation ●Supported by a companion website with an extensive range of instructor resources and an enhanced e-book 【目錄】 PART I INTRODUCTION 1 The Concept of Strategy PART II THE TOOLS OF STRATEGY ANALYSIS 2 Goals, Values, and Performance 3 Industry Analysis: The Fundamentals 4 Industry Analysis: Dynamics of Industry and Competition 5 Analyzing Resources and Capabilities 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 7 The Sources and Dimensions of Competitive Advantage 8 Industry Evolution and Strategic Change 9 Technology-Based Industries and the Management of Innovation PART IV CORPORATE STRATEGY 10 Vertical Integration and the Scope of the Firm 11 Global Strategy and the Multinational Corporation 12 Diversification Strategy 13 Implementing Corporate Strategy: Managing the Multibusiness Firm Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 14 Current Trends in Strategic Management CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TWELFTH EDITION

Great Writing 5th Edition Student Book with the Spark Platform 2 : Great Paragraphs (附線上密碼，一經刮開恕不退換) (5版)

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【進口商所提供書籍偶有書角微瑕疵,不影響閱讀 “”此書不收退 不介意書角問題再下單””】 Great Writing 5/e (第五版) Student Book with Access Code 2 : Great Paragraphs (附線上密碼，一經刮開恕不退換) ISBN： 9780357021064 作 者： Keith S. Folse 出 版 社： Cengage Learning 適用對象： 高中/大專院校/社會人士 出版日期： 2019/4/15 商品配件： Student Book 系列名稱： Great Writing 5/e (第五版) 級 別： Level 2 內容簡介 The new edition of the Great Writing series provides clear explanations, extensive models of academic writing and practice to help learners write great sentences, paragraphs, and essays. With expanded vocabulary instruction, sentence-level practice, and National Geographic content to spark ideas, students have the tools they need to become confident writers. Updated in this Edition: Clearly organized units offer the practice students need to become effective independent writers. Each unit includes: Part 1: Elements of Great Writing teaches the fundamentals of organized writing, accurate grammar, and precise mechanics. Part 2: Building Better Vocabulary provides practice with carefully-selected, level-appropriate academic words. Part 3: Building Better Sentences helps writers develop longer and more complex sentences. Part 4: Writing activities allow students to apply what they have learned by guiding them through writing, editing, and revising. Part 5: New Test Prep section gives a test-taking tip and timed task to prepare for high-stakes standardized tests, including IELTs and TOEFL. The new guided on activity takes students through the entire writing process with clear models for reference each step of the way. Features •New Test Prep section gives a test-taking tip and timed task to prepare for high-stakes standardized tests, including IELTs and TOEFL. •Updated National Geographic content sparks ideas for refined academic writing. •The new guided on activity improves students ability to out , revise, and finalize their work. •Expanded Building Better Vocabulary highlights academic words, word associations, collocations, word forms, and vocabulary for writing. •Expanded Building Better Sentences helps writers develop longer and more complex sentences.