Strategic Change in Colleges and Universities

This detailed guide outlines a strategic planning approach uniquelysuited to the academic environment and proven effective in numerousinstitutions around the country. The authors address the complexnature of stakeholders and conflicting purposes in an academicsetting. Their approach leads to?rather than starts from?theinstitutional mission statement, and includes realistic methods ofnegotiating the political barriers that often obstruct thedevelopment of a strategic plan and its implementation. This informative book is particularly effective when used with thecompanion workbook Working Toward Strategic Change.

Foreword by George Keller. Part One: The Principles. 1. Higher Education--A System Under Fire. 2. Why the Academy Needs Strategic Planning. 3. Creating a Unique Model of Strategic Planning for HigherEducation. 4. Planning to Fit the Institution's Environments. 5. Negotiating Campus Politics. Part Two: The Practices. 6. Concepts and Principles Underlying the Planning Process. 7. The Planning Process in Practice. 8. The People and Time Involved. 9. The Role and Functions of Committees. 10. Educating Participants and Stakeholders About the Plan. 11.Essential Areas I: Enrollment Management and ProgramPlanning. 12. Essential Areas II: Resources, Technology, and SupportSystems. Part Three: Acting on the Plan. 13. Implementing the Plan. 14. Adjusting the Plan to Institutional Needs. 15. Moving from Strategic Planning to Strategic Management.