Principles of International Marketing
$1786元 定價: $1984 9折 可訂購
簡介
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
目錄
Foreword. Series Editor's Introduction.
About The Institute of Export Examinations.
List of Figures and Exhibits.
1. Selecting a Marketing Strategy: Case Study 1.
2. Selecting a Marketing Strategy: Case Study 2.
3. Selecting a Marketing Strategy: Case Study 3.
4. World Markets.
5. Physical Distribution Factors in International Marketing.
6. United Kingdom Distribution Channels.
7. Overseas Distribution Channels.
8. Company Owned Distribution Channels.
9. Licensing, Franchising, Joint Ventures and Management Contracts.
10. Other Distribution Channels and Channel Selection.
11. Visiting Overseas Markets.
12. The Role of Service in International Marketing.
13. Promotion.
