Principles of International Marketing Research
$1805元 定價: $2006 9折 可訂購
簡介
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
目錄
List of Figures and Tables. Foreword.
Series Editor's Introduction.
About The Institute of Export Examinations.
Preface.
1. Export Markets.
2. What Influences Market Selection?.
3. Making the Selection Decision.
4. Why is Market Research Needed?.
5. Sources of Information.
6. Methods of Collecting Information.
7. The Market Research Brief.
8. Questions and Questionnaires.
9. The Export Marketing Plan.
10. Monitoring and Control of the Plan.
11. Numerical and Statistical Analysis.
12. Budgets.
13. Some Other Numerical and Statistical Aspects.
14. Suggested Answers to Questions for Discussion.
Index.
