Business the Rupert Murdoch Way

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Rupert Murdoch Revisited… v The Lift and Times of Rupert Murdoch 1 One: Go with the Flow 25 Two: Goodbye Mr Nice Guy 35 Three: Place Your Bets 47 Four: Lead from the Front 63 Five: King of the Nitty Gritty 75 Six: DNA Marketing 83 Seven: Speed Freaks 91 Eight: Think Tomorrow Today 101 Nine: Ambition Never Dies 113 Ten: Drive the Company 123 How to Succeed Like Rupert Murdoch 133 Will News Corp Survive? 139 Further Reading 143 Index 145