簡介
Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle of a business and that process over the long term matters far more than individual outcomes. This book shows you how to build a business that can “bounce” through these cycles for long-term success. If you run a business, better make it Bounce!
目錄
Preface ix
Acknowledgments xi
Chapter 1 Get Ready for Adventure: You Have Never Heard a Speaker Like This Before 1
Chapter 2 Archetypes of Success: Be Careful What You Wish For 11
Chapter 3 I ’ve Got Your One-Hit Wonder: 867-5309 31
Chapter 4 The World from Here: Start Where You Are 39
Chapter 5 Forget the Archetypes: Messy Lines Teach Humility 51
Chapter 6 Failure is an Option: Flying Fear in Formation 83
Chapter 7 Embracing Failure When It Happens 101
Chapter 8 Failure Provides Choices 119
Chapter 9 Do It Anyway: Be a Smart Risk Taker 139
Chapter 10 A Little DAB Will Do Ya! Drive, Accept, and Build 153
Chapter 11 Goal Setting: Establishing Your Own Scorecard 165
Chapter 12 No Longer Black and White: Measure for Success in Technicolor 179
Chapter 13 Read This Book—Then Throw It Away 201
Afterword 209
Summary: The Ten Building Bands for True Business Confidence 213
Biographies of Featured Less-than-Famous Businesspeople 215
Notes 227
Index 235
