The Leap to Globalization

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Foreword (S. Ghoshal). Acknowledgments. Introduction. 1. Understanding the Value in Globalization. 2. Facing the Risks of Globalization. 3. Projection: Acting "As If " Global. 4. Absorption: Tackling the Risks of Globalizing. 5. Harmonization: Adapting to Changing Risks Over Time. 6. The Leap to Globalization: A Synthesis. Conclusion: The Future of the New Globalizers. Appendix: Research Methods. Bibliography. Index. The Authors.