Book Yourself Solid for Creatives

Expand your book of business at your creative agency or freelance service In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines. In the book, you'll find effective strategies adapted from the author's bestselling Book Yourself Solid that work perfectly in the challenging and unique space occupied by creative professionals. You'll also discover: Actionable techniques and frameworks you can implement immediately to dramatically increase the number of valuable and qualified leads in your pipeline How to differentiate your services from your most relevant and closest competitors How to improve your workflows and efficiency so you can accommodate your newly expanded pipeline Perfect for graphic designers, artists, writers, freelance artists, and other creative professionals, Book Yourself Solid for Creatives is the blueprint for agency and business growth that you've been waiting for.

Joana’s Note vii Preface xi Acknowledgments xv MODULE One Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You’re Selling 17 Chapter 3 Develop a Personal Brand 34 Chapter 4 How to Talk About What You Do 49 MODULE Two Building Trust and Credibility 61 Chapter 5 Becoming a Likable Expert in Your Field 63 Chapter 6 The Book Yourself Solid Sales Cycle Process 75 Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 92 MODULE Three Simple Selling and Perfect Pricing 105 Chapter 8 Perfect Pricing 107 Chapter 9 Super Simple Selling 120 MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 129 Chapter 10 The Book Yourself Solid Networking Strategy 133 Chapter 11 The Book Yourself Solid Direct Outreach Strategy 155 Chapter 12 The Book Yourself Solid Referral Strategy 177 Chapter 13 The Book Yourself Solid Speaking Strategy 188 Chapter 14 The Book Yourself Solid Writing Strategy 213 Chapter 15 The Book Yourself Solid Web Strategy 230 Part 1 Designing Your Website 232 Part 2 Getting Visitors to Your Website 242 Part 3 Building Your Social Media Platform 254 Final Thoughts 269 References 273 Ready to Be Fully Booked? 275 About the Authors 277 Index 279