Book Yourself Solid for Coaches and Consultants

The Non-Obvious Book Awards 2024 Longlist Selection Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices—even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients. Co-authored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand, and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your consulting practice Book Yourself Solid for Coaches and Consultants is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele—and keep you booked solid.

Michael’s Note ix Note on the Text xiii Preface xv Acknowledgments xix MODULE One Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You’re Selling 15 Chapter 3 Develop a Personal Brand 29 Chapter 4 How to Talk About What You Do 42 MODULE Two Building Trust and Credibility 53 Chapter 5 Becoming a Likeable Expert in Your Field 55 Chapter 6 The Book Yourself Solid Sales Cycle Process 67 Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84 Chapter 8 The Power of Information Products 95 MODULE Three Simple Selling and Perfect Pricing 111 Chapter 9 Perfect Pricing 113 Chapter 10 Super Simple Selling 126 MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135 Chapter 11 The Book Yourself Solid Networking Strategy 139 Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161 Chapter 13 The Book Yourself Solid Referral Strategy 180 Chapter 14 The Book Yourself Solid Speaking Strategy 191 Chapter 15 The Book Yourself Solid Writing Strategy 216 Chapter 16 The Book Yourself Solid Web Strategy 233 Part 1: Designing Your Website 235 Part 2: Getting Visitors to Your Website 245 Part 3: Building Your Social Media Platform 255 Final Thoughts 263 References 266 How to Reach the Authors 268 About the Authors 269 Index 271