Graphic Design School

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs—Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

Introduction 6 PART ONE: Principles 8 Chapter One Research and Concepts Chapter Two Fundamentals of Composition Chapter Three Fundamentals of Typography Chapter Four Fundamentals of Color PART TWO Practice 100 Chapter Five Tools and Technology Chapter Six Print and Production Presentations Chapter Seven Web Design Chapter Eight Experts Paths 188 Glossary 198 Bibliography 202 Online Resources 203 Index 204 Acknowledgements 208