Graphic Design School

Revised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations. From understanding graphic design fundamentals, to developing original concepts, to creating finished designs—Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Eighth Edition is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software. Graphic Design School, 8th Edition, covers the fundamentals of design including: Color, typographic rules and typefaces, web design and layout, and app or social media design Information architecture, file organization, and content management The importance of coding requirements and SEO Case studies, designer biographies, and student assignments for testing skills and concepts Revisits traditional printing techniques such as risograph and screen printing Graphic Design School, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

INTRODUCTION 6 PART ONE: PRINCIPLES 8 CHAPTER ONE: RESEARCH AND CONCEPTS Basics of research 10 Linear reasoning/lateral thinking 14 Exploratory drawing 16 Visualizing ideas 18 Theories of image and text 20 Audiences, markets, and concepts 24 Scheduling, organizing, and finalizing 26 Chapter 1: Assignments 30 CHAPTER TWO: FUNDAMENTALS OF COMPOSITION Basics of composition 32 Form and space 36 Symmetry/asymmetry 38 Basic principles of design layout 40 Styles of layout 44 Pace and contrast 46 Size and format 50 Identity and extended systems 52 Photography and illustration 56 Chapter 2: Assignments 60 CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY Typography and meaning 62 The anatomy of type 64 Understanding and selecting typefaces 66 Spacing 72 Readability and legibility 76 Typographic emphasis and hierarchy 78 Typographic rules/boxes and ornaments 82 Text as image 84 Chapter 3: Assignments 86 CHAPTER FOUR: FUNDAMENTALS OF COLOR Color terminology 88 Color legibility, contrast, and harmony 92 Color associations 94 Color as information 96 Chapter 4: Assignments 98 PART TWO: PRACTICE 100 CHAPTER FIVE: TOOLS AND TECHNOLOGIES Photography basics and sourcing images 102 InDesign 106 Photoshop 110 Illustrator 114 Animate and After Effects 118 Chapter 5: Assignments 120 CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS Preparing files for print 124 Creating a convincing presentation 128 Paper stocks and finishing 130 Printed color 132 Print media 134 Digital printing 138 Correcting color proofs and press checks 140 Chapter 6: Assignments 142 CHAPTER SEVEN: WEB DESIGN Project development process overview 144 Project structures 150 Web tools 152 Initial consultations 156 Information architecture (IA) 158 Flowcharts and wireframes 160 Common elements of a web layout 164 Designing for the Web 166 Mobile application design 172 Working with content management systems 175 Search engine optimization (SEO) 178 Online portfolios 180 Chapter 7: Assignments 184 CHAPTER EIGHT: EXPERT PATHS 188 Glossary 198 Bibliography 202 Online resources 203 Index 204 Acknowledgments 208