簡介
In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.
目錄
Preface. About the Author.
Chapter 1. Introduction and Perspective.
PART I: CONTEMPORARY VIOLATIONS OF THE PUBLIC TRUST.
Chapter 2. MetLife: Deceptive Sales Tactics.
Chapter 3. Ford Explorers with Firestone Tires-A Killer Scenario.
Chapter 4. ADM: Price Fixing, Political Cronyism, and a Whistleblower.
Chapter 5. Al Dunlap Savages Sunbeam and Scott Paper.
Chapter 6. United Way: A CEO Batters a Giant Nonprofit.
Chapter 7. Tobacco: Long Callousness to Public Health.
Chapter 8. The Savings and Loan Disaster: Managements Repudiating Their Responsibility.
Chapter 9. WorldCom/MCI: Massive Accounting Fraud.
PART II: CLASSIC ETHICAL VIOLATIONS.
Chapter 10. General Motors' Corvair vs. Ralph Nader: Triggering the Age of Consumerism.
Chapter 11. Union Carbide: Assaulting the Ohio Valley.
Chapter 12. Union Carbide's Bhopal Catastrophe.
Chapter 13. Nestle's Infant Formula: Pushing An Unsafe Product in Third World Countries.
Chapter 14. The Dalkon Shield: Ignoring User Safety.
Chapter 15. Exxon's Alaskan Oil Spill-Environmental Destruction on a Giant Scale.
Chapter 16. ITT: Heavy-Handed Interference in a Foreign Government.
Chapter 17. Lockheed: Overseas Bribery Gone Rampant.
Chapter 18. General Dynamics: Fleecing U.S. Taxpayers.
PART III: QUESTIONABLE ETHICAL CONDUCT.
Chapter 19. Wal-Mart:A Big Bully?
Chapter 20. Nike-Using Cheap Overseas Labor Ethical?
Chapter 21. DaimlerChrsyler: Flagrant Misrepresentation of a Merger.
PART IV: PARAGONS OF GOOD ETHICS PRACTICES.
Chapter 22. Johnson and Johnson's Tylenol Scare-The Classic Example of Responsible Crisis Management.
Chapter 23. Herman Miller: Role Model in Employee and Environmental Relations.
Chapter 24. Conclusions: Lessons from the Past.
Index.
