Business Ethics

Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur.

Partial table of contents: CLASSIC ETHICAL VIOLATIONS. Union Carbide: Assault on the Ohio Valley. STP: Oh, Such Product Claims. ITT: Heavy-Handed Interference in a Foreign Government. The Dalkon Shield: Spurning User Safety. CONTEMPORARY ETHICAL CONTROVERSIES. Union Carbide's Bhopal Catastrophe. Beech-Nut: Adulterated Apple Juice--for Babies. The Savings & Loan Disaster: Repudiating Management'sTrusteeship Responsibility. Raiders: Raping American Corporations. PowerMaster Beer: Targeting the Ghetto. Recent Cigarette Controversies. CONCLUSIONS. Johnson & Johnson: Tylenol, a Shining Example of ResponsibleBusiness Conduct--And Yet...? Conclusions: What Can Be Learned?.