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Fundraising for Libraries

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作者
Scott C. Stevenson
出版社
John Wiley
ISBN
9781118690499
出版日期
2013/05

簡介

Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds. Important topics covered include: Fundraising essentials Checklist guide for planning a gala Key questions for first-time events Budget saving tips Annual special events Effective silent auctions Event sponsors Boosting sponsorship revenue Press releases Documenting events Catering Guest engagement Post-event follow-up Event evaluation Marketing and promotion Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

目錄

Front Matter (Pages: 1-3) CHAPTER 1 Selecting the Right Event, Targeting the Right Audience (Pages: 4-7) CHAPTER 2 Pre-Event Planning: First Steps (Pages: 8-12) CHAPTER 3 Creating a Budget to Visualize Profits (Pages: 13-16) CHAPTER 4 Outlining an Organizational Structure (Pages: 17-19) CHAPTER 5 Ideas and Themes (Pages: 20-26) CHAPTER 6 Revenue-Generating Components (Pages: 27-32) CHAPTER 7 Maximizing Sponsorship Revenue (Pages: 33-36) CHAPTER 8 Strive for Record-Breaking Attendance (Pages: 37-40) CHAPTER 9 Logistics: Food, Refreshments, Programs and More (Pages: 41-45) CHAPTER 10 Promoting and Publicizing Your Event (Pages: 46-50) CHAPTER 11 Pump Up the Wow Factor (Pages: 51-55) CHAPTER 12 Post-Event Evaluation, Follow-Up Actions (Pages: 56-59)

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