Fundraising for the Long Haul

In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Foreword v Acknowledgments vii Introduction ix Section 1 You Can Learn from My Mistakes 1 Lesson 1 The Importance of Prospect Research 3 Lesson 2 The Importance of Being Straightforward 6 Lesson 3 Practice Makes Perfect--or at least able to do the job 10 Lesson 4 The Pitfalls of Projecting Your Insecurities onto Others 12 Lesson 5 Haste Makes Waste 14 Lesson 6 The Importance of Process 17 Section 2 How to Have a Healthy Fundraising Program 23 Chapter 1 The Elements of a Healthy Fundraising Program 25 Chapter 2 The Elements of a Healthy Development Office 35 Chapter 3 Characteristics of a Healthy Fundraiser 45 Section 3 Common Obstacles to a Healthy Fundraising Program 55 Chapter 4 Founder's Syndrome 57 Chapter 5 The Organization Veers Away from Its Mission 71 Chapter 6 The Truth About Boards (and Fundraising) 89 Chapter 7 When Fundraising Strategies Wear Out 103 Chapter 8 Taking Donors for Granted 111 Section 4 Using Strategies Effectively Over Time 117 Chapter 9 Fundraising and Strategic Planning 119 Chapter 10 Savings Accounts, Reserve Funds and Endowments 127 Chapter 11 Nonprofit Does Not Equal Anti-Profit: Getting Comfortable with Making Money 135 Chapter 12 Collaborative Fundraising 145 Chapter 13 Fundraising for the Long Haul 153 Bibliography 157 Index 159