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Fundraising Success Set (The Five Strategies for Fundraising Success & Ten Steps to Fundraising Success)

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作者
Mal Warwick
出版社
John Wiley
ISBN
9780787964337
出版日期
2002/02

簡介

Set is made up of: ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals ISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

目錄

Set is made up of: ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals Part One: The Five Fundraising Strategies. 1. Growth. 2. Involvement. 3. Visibility. 4. Efficiency. 5. Stability. 6. How the Five Strategies Work in the Real World. Part Two: Choosing the Right Fundraising Strategy for Your Organization. 7. Getting a Fix on Your Organization's Vision. 8. Translating Vision into Goals. 9. Matching Goals to Fundraising Strategy. 10. Setting Achievable Objectives. 11. Exploring the Future with Scenario Planning. Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques. 12. How Much Should Fundraising Cost. 13. The Costs and Benefits of Fundraising Tactics. 14. Choosing the Right Fundraising Tools for Your Organization. 15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising. 16. How Much Are Your Donors Worth. 17. Are You Investing in the Future? ISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization Figure, Tables, and Exercises. Acknowledgments. About the Authors. Introduction: Before You Take Your First Step. Step One: Assess Your Organization's Current Fundraising Efforts. Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff. Step Three: Assemble the Team to Select the Best Fundraising Strategy. Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success. Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission. Step Six: Set Fundraising Goals That Support Your Fundraising Strategy. Step Seven: Turn Fundraising Goals into Achievable Objectives. Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals. Step Nine: Create a Master Calendar and Keep on Track. Step Ten: Measure Your Organization's Progress. Glossary of Key Terms. How to Use the CD-ROM.

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