The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals

In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.

Part One: The Five Fundraising Strategies. 1. Growth. 2. Involvement. 3. Visibility. 4. Efficiency. 5. Stability. 6. How the Five Strategies Work in the Real World. Part Two: Choosing the Right Fundraising Strategy for YourOrganization. 7. Getting a Fix on Your Organization's Vision. 8. Translating Vision into Goals. 9. Matching Goals to Fundraising Strategy. 10. Setting Achievable Objectives. 11. Exploring the Future with Scenario Planning. Part Three: Making Your Fundraising Strategy Work: Tactics andTechniques. 12. How Much Should Fundraising Cost. 13. The Costs and Benefits of Fundraising Tactics. 14. Choosing the Right Fundraising Tools for YourOrganization. 15. Evaluating Your Success: The 10 Benchmarks of SuccessfulFundraising. 16. How Much Are Your Donors Worth. 17. Are You Investing in the Future?