It's Who You Know

Meet the twelve people that can accelerate your success – in business and in life It's Who You Know is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships. You only need 12 – or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two-way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go. The old adage "It's not what you know; it's who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development. Master the art of real and influential strategic networking in a noisy and disconnected online world Learn who you need in your circle, and how to find them Nurture and maintain your professional relationships Leverage your power network to accelerate your career Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere. Networking has become a critical factor for success. It's Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you.

About the author ix Acknowledgements xi Foreword by Lisa Messenger xiii Assess your network online xvii Introduction xix PART I: WHY 1 1: SHIFT your mindset 3 2: RETHINK how you network now 13 3: TRANSFORM to a collective network 27 PART II: WHO 39 4: SORT through your current network 41 5: SEARCH for your Core Four 53 6: SEEK out your 12 key people and personalities 71 7: SINK the 12 Shadow Archetypes 101 PART III: HOW 115 8: CHOOSE who, what and why 117 9: CONNECT in the right way 131 10: CULTIVATE connections and exchange value 143 Final words 161 One last checklist 163 Notes 171 Index 173 Let’s connect 181