Managing Technology to Meet Your Mission

Managing Technology to Meet Your Mission Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology. With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including: Achieving IT Alignment with Your Mission STEVE HEYE, YMCA of the USA Managing Technology Change DAHNA GOLDSTEIN, PhilanTech Measuring the Return on Investment of Technology BETH KANTER, trainer, blogger and consultant IT Planning and Prioritizing PETER CAMPBELL, Earthjustice Finding and Keeping the Right People JAMES L. WEINBERG and CASSIE SCARANO, Commongood Careers Budgeting For and Funding Technology SCOTT MCCALLUM and KEITH R. THODE, Aidmatrix Foundation Introduction to IT and Systems KEVIN LO and WILLOW COOK, TechSoup Global Where Are Your Stakeholders, and What Are They Doing Online? MICHAEL CERVINO, Beaconfire Consulting Effective Online Communications JOHN KENYON, nonprofit technology strategist Effective Online Fundraising MADELINE STANIONIS, Watershed The Future of IT in Nonprofits EDWARD GRANGER-HAPP, Save the Children Praise for Managing Technology to Meet Your Mission “This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!” —KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC. “NTEN’s Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!” —JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY

Acknowledgments ix The Authors xi The Editors xvii Introduction xix Part One Planning and People 1 Chapter 1 Mission First: Achieving IT Alignment 3 Steve Heye Chapter 2 Managing Technology Change 35 Dahna Goldstein Chapter 3 Measuring the Return on Investment of Technology 53 Beth Kanter Chapter 4 How to Decide: IT Planning and Prioritizing 79 Peter Campbell Chapter 5 Finding and Keeping the Right People 101 James L. Weinberg, Cassie Scarano Chapter 6 Budgeting for and Funding Technology 133 Scott McCallum, Keith R. Thode Part Two The Tools 157 Chapter 7 The Foundation: Introduction to IT and Systems 159 Kevin Lo, Willow Cook Chapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187 Michael Cervino Chapter 9 Effective Online Communications 213 John Kenyon Chapter 10 Donate Now: Online Fundraising 245 Madeline Stanionis Chapter 11 Where Will We Be Tomorrow? 269 Edward Granger-Happ Index 283