International Business: Competing in the Global Marketplace (14版)

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International Business: Competing in the Global Marketplace (ISE)作  /  譯    者 ：Charles W. L. HillI S B N -  13 ：9781265038540I S B N -  10 ：1265038546類             別：國際企業管理 版             次：14 版年             份：2023規             格：704 頁出     版     商：McGraw Hill Education 內容簡介 Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. 目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System Ch12 The Global Capital Market PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch13 The Strategy of International Business Ch14 The Organization of International Business Ch15 Entering Developed and Emeging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch16 Exporting, Importing, and Countertrade Ch17 Global Production and Supply Chain Management Ch18 Global Marketing and Business Analytics Ch19 Global Human Resource Management Ch20 Accounting and Finance in the International Business PART VII: INTEGRATIVE CASES

Advanced Laser and Competing Technologies Easily Explained

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High power lasers and their applications in production technology have experienced a vivid development during the last decades and now offer improved performance of classical applications in cutting or welding. Processes that are used since a long time have been improved considerably, for instance hardening. More and more new applications have been developed for instance 3D-printing of metals or forming with laser assistance. Therefore, it is important for production engineers to understand the laser technology and explore how it can be used to enhance production speed, quality, and reduce cost. This book treats the basic principles underlying laser technology, long-time-used equipment and processes but also the most recent improvements and applications, then compares it with the competing conventional technologies. Each of these two parts is preceded by tutorials that inform the reader about the physical basis of the respective technologies. In addition, hazards of these technologies and respective protection are treated for both cases. The book concludes with a detailed comparison of competing technologies and lasers to give a prognosis on the future of lasers in manufacturing. It is written in a style that can be read by people without a broad physical basis and avoids the use of derivations and equations but explains all the material in an easily understandable way in simple words. Sample Chapter(s) Introductory Remarks Chapter 1: Light, Lasers and Laser Heating (Tutorial) Contents: Introductory Remarks Light, Lasers and Laser Heating (Tutorial) Laser Equipment Laser Processing with Material Removal Processes with Material Addition Laser Processing without Mass Change Laser Safety Introductory Remarks on Competing Technologies Mechanical Technology (Tutorial) Thermal Technology (Tutorial) Electrical Technology (Tutorial) Competitive Manufacturing Processes with Material Removal Competitive Manufacturing Processes with Material Addition Competing Technologies without Mass Change Machine Safety Comparison of Conventional Technologies with Laser Manufacturing Index Readership: Professionals in Mechanical, electrical, physical and materials engineering and production — Research, development and production / academia (undergraduates) and industry.