ESSENTIAL CHALLENGES OF STRATEGIC MANAGEMENT

類似書籍推薦給您

Praise for Essential Challenges of Strategic Management "Bill Rouse provides helpful insight to make any business, and in particular any high- tech business, perform better."-Dennis A. Roberson, Senior Vice President & Chief Technology Officer Motorola "A well-organized, easy-to-understand bible for all strategic managers and leaders."-Dr. Stanley G. Rosen, Director of Strategic Planning Boeing Satellite Systems "A must-read for managers seeking clarity and focus as they lead organizations through chaotic times."-William C. Kessler, Vice President for Enterprise Productivity Lockheed Martin Aeronautics Company From TQM to business process reengineering to knowledge management, the last several decades have witnessed the rise and fall of many a management panacea. As a consequence, a general feeling is now brewing among disillusioned managers worldwide that perhaps the time has come to abandon the impractical quest for an all-encompassing solution to management problems and get back to basics. Essential Challenges of Strategic Management takes a major step towards realizing that goal. Drawing upon the experiences of literally thousands of executives and senior managers working in all industry sectors, as well as government and nonprofit organizations, this book zeros in on the fundamental challenges faced by every senior manager, regardless of the business he or she is in, and describes a range of approaches to those challenges developed by women and men working at many of today's leading organizations. Designed as a ready source of inspiration and ideas for busy executives and senior managers, Essential Challenges of Strategic Management consists of concise, independent chapters, each dedicated to a different strategic challenge. Throughout, celebrated entrepreneur, Fortune 500 consultant, author and educator, William Rouse uses fascinating and instructive case studies and vignettes to illustrate the best practices in strategic management and vividly describes various approaches, tools, and techniques. Additionally, he provides clear-cut guidelines for selecting and implementing the solutions most likely to succeed in a given situation.

Essentials of Marketing: A Marketing Strategy Planning Approach (18版)

類似書籍推薦給您

Essentials of Marketing: A Marketing Strategy Planning Approach 作 / 譯 者 ： William D. Perreault Jr.,Joseph P. Cannon,E. Jerome McCarthy I S B N - 13 ： 9781266124983 I S B N - 10 ： 1266124985 類 別： 行銷管理 版 次： 18 版 年 份： 2024 規 格： 796 頁 出 版 商： McGraw Hill Education 內容簡介 Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: 1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. 2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. 3.Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. 4.Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. 5.Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides. 目錄 Ch 1 Marketing's Value to Consumers, Firms, and Society Ch 2 Marketing Strategy Planning Ch 3 Evaluating Opportunities in the Changing Market Environment Ch 4 Focusing Marketing Strategy with Segmentation and Positioning Ch 5 Final Consumers and Their Buying Behavior Ch 6 Business and Organizational Customers and Their Buying Behavior Ch 7 Improving Decisions with Marketing Information Ch 8 Elements of Product Planning for Goods and Services Ch 9 Product Management and New-Product Development Ch10 Place and Development of Channel Systems Ch11 Distribution Customer Service and Logistics Ch12 Retailers, Wholesalers, and Their Strategy Planning Ch13 Promotion-Introduction to Integrated Marketing Communications Ch14 Personal Selling and Customer Service Ch15 Advertising and Sales Promotion Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media Ch17 Pricing Objectives and Policies Ch18 Price Setting in the Business World Ch19 Appraisal, Review, and Reflection of Marketing in the 21st Century

行銷管理(perreault/essentials of marketing: a marketing strategy planning approach 16e) (16版)

類似書籍推薦給您

行銷管理 ISBN13：9789863414605 替代書名：Perreault/Essentials of Marketing: A Marketing Strategy Planning Approach 16e 出版社：華泰 作者：黃延聰;周瑛琪 裝訂／頁數：平裝／537頁 規格：26cm*19cm*2.2cm (高/寬/厚) 重量：1027克 版次：16 出版日：2021/02/26 中國圖書分類：商品學；市場學；行銷管理 內容簡介 　　Perreault、Cannon與McCarthy所著的《行銷管理》(Essentials of Marketing）是一本相當經典的行銷教科書。本書特色在於首創以「4P」為架構，將行銷領域中的重要觀念、理論及工具，有系統地加以組織與探討。同時透過生動活潑的文字及豐富有趣的案例，深入淺出地詮釋最新的行銷觀念與最佳的行銷實務。此外，本書在每章中設計了許多學習輔助單元，例如章首個案、學習目標、視覺化圖表、廣告圖片與說明、前膽思索、道德議題、各章結語及問題與討論等，讓讀者快速地掌握各章的重點，輕鬆地學習。 目錄 第1章 行銷對顧客、企業及社會的價值 第2章 行銷策略規劃 第3章 評估變動行銷環境中的市場機會 第4章 運用區隔化與定位聚焦行銷策略 第5章 最終消費者及其購買行為 第6章 企業與組織顧客及其購買行為 第7章 商品和服務的產品規劃要素 第8章 產品管理與新產品開發 第9章 通路及通路系統的發展 第10章 配銷顧客服務、物流、零售與批發 第11章 推廣—整合行銷溝通導論 第12章 人員銷售和顧客服務 第13章 廣告與促銷 第14章 公共宣傳：贏得媒體、自有媒體及社群媒體的推廣 第15章 訂價的目標、政策與方法