Managerial Economics: A Problem Solving Approach (6版)

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【簡介】 Overview Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career. 【目錄】 Table of Contents Part I: PROBLEM SOLVING AND DECISION MAKING. 1. Solving Problems with Economics. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. Part II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. Part III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. Part IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. Part VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. Part VII: WRAPPING UP. 24. Test Yourself.

經濟學概論(Frank/Principles of Economics: A Streamlined Approach 3e) (3版)

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書名：經濟學概論(第三版) 作者：魏國棟(FRANK) 出版社：華泰 出版日期：2018/09/00 ISBN：9789863413998 內容簡介 　　《經濟學概論》(Principles of Economics:A Streamlined Approach)是一本經濟學入門教科書，。它特別強調重要經濟原理之介紹與應用。本書作者發現，即便是修習過幾個月經濟學的學生，也常常無法回答一些簡單的經濟問題。作者認為，主要原因可能是授課教師給學生太多的內容，導致學生沒能學會最重要且最基本的經濟原理。因此，本書聚集於幾個重要的經濟原理上，在避免過度依賴數學推導的原則下，透過淺顯易懂的範例解說，直覺地表達經濟觀念。本書期望經由反覆應用並確實理解基本經濟原理，讓學生未來面對許多複雜的經濟問題時，具有基礎之分析與判斷能力 目錄 第1章 以一位經濟學家的方式思維 第2章 供給與需求 第3章 簡介總體經濟學 第4章 需求與彈性 第5章 完全競爭供給 第6章 效率、交易及看不見的手 第7章 獨佔市場、寡佔市場及獨占競爭市場 第8章 賽局及策略性行為 第9章 外部性及財產權 第10章 總體經濟學:鳥瞰一國經濟 第11章 衡量經濟活動:國內生產毛額、失業與通貨膨脹 第12章 經濟成長、生產力與生活水準 第13章 勞動市場:勞工、工資與失業 第14章 儲蓄及資本形成 第15章 貨幣、聯邦準備系統與全球金融市場 第16章 短期經濟波動與財政政策 第17章 穩定經濟-聯邦準備系統的腳色 第18章 通貨膨脹與總和供給

Comparative Economics in a Transforming World Economy (3版)

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An approach to comparative economic systems that avoids simple dichotomies to examine a wide variety of institutional and systemic arrangements, with updated country case studies. Comparative economics, with its traditional dichotomies of socialism versus capitalism, private versus state, and planning versus market, is changing. This innovative textbook offers a new approach to understanding different economic systems that reflects both recent transformations in the world economy and recent changes in the field.This new edition examines a wide variety of institutional and systemic arrangements, many of which reflect deep roots in countries' cultures and histories. The book has been updated and revised throughout, with new material in both the historical overview and the country case studies. It offers a broad survey of economic systems, then looks separately at market capitalism, Marxism and socialism, and “new traditional economies” (with an emphasis on the role of religions, Islam in particular, in economic systems). It presents case studies of advanced capitalist nations, including the United States, Japan, Sweden, and Germany; alternative paths in the transition from socialist to market economies taken by such countries as Russia, the former Soviet republics, Poland, China, and the two Koreas; and developing countries, including India, Iran, South Africa, Mexico, and Brazil. The new chapters on Brazil and South Africa complete the book's coverage of all five BRICS nations; the chapter on South Africa extends the book's comparative treatment to another continent. The chapter on Brazil with its account of the role of the Amazon rain forest as a great carbon sink expands the coverage of global environmental and sustainability issues. Each chapter ends with discussion questions.