Managerial Economics: A Problem Solving Approach (6版)

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【簡介】 Overview Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career. 【目錄】 Table of Contents Part I: PROBLEM SOLVING AND DECISION MAKING. 1. Solving Problems with Economics. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. Part II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. Part III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. Part IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. Part VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. Part VII: WRAPPING UP. 24. Test Yourself.

Managerial Economics and Business Strategy (10版)

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Managerial Economics and Business Strategy (ISE)作  /  譯    者 ：Michael R. Baye,Jeffrey T. PrinceI S B N -  13 ：9781266071010I S B N -  10 ：1266071016類             別：管理經濟學 版             次：10 版年             份：2022規             格：544 頁出     版     商：McGraw Hill Education 簡介 Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success. 目錄 Ch 1 The Fundamentals of Managerial Economics Ch 2 Market Forces: Demand and Supply Ch 3 Quantitative Demand Analysis Ch 4 The Theory of Individual Behavior Ch 5 The Production Process and Costs Ch 6 The Organization of the Firm Ch 7 The Nature of Industry Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Ch 9 Basic Oligopoly Models Ch10 Game Theory: Inside Oligopoly Ch11 Pricing Strategies for Firms with Market Power Ch12 The Economics of Information Module Group A Strategies to Change the Business Environment Module Group B Government in the Marketplace Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition

Managerial Economics (9版)

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【簡介】 Managerial Economics introduces undergraduates, MBAs, and executives to the complex decision problems today's managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter. Extensively updated throughout, this International Adaptation makes use of new central managerial problems and case studies from across the world to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. Favoring practical skills development over complicated theoretical discussion, the book includes mini-problems and spreadsheet problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics. 【目錄】 CHAPTER 1 Introduction to Economic Decision Making CHAPTER 2 Optimal Decisions Using Marginal Analysis CHAPTER 3 Demand Analysis and Optimal Pricing CHAPTER 4 Estimating and Forecasting Demand CHAPTER 5 Production CHAPTER 6 Cost Analysis CHAPTER 7 Perfect Competition CHAPTER 8 Monopoly CHAPTER 9 Oligopoly CHAPTER 10 Game Theory and Competitive Strategy CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis CHAPTER 12 The Economics of Non-Profit Organizations CHAPTER 13 Decision Making under Uncertainty CHAPTER 14 The Value of Information CHAPTER 15 Asymmetric Information and Organizational Design CHAPTER 16 Bargaining and Negotiation CHAPTER 17 Linear Programming

Managerial Economics: Foundations of Business Analysis and Strategy (13版)

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書名：Managerial Economics: Foundations of Business Analysis and Strategy 13/e 作者：THOMAS 出版社：McGraw-Hill 出版日期：2019/12/00 ISBN：9781260565546 內容簡介 　　Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background. 目錄 Ch 1 Managers, Profits, and Markets Ch 2 Demand, Supply, and Market Equilibrium Ch 3 Marginal Analysis for Optimal Decisions Ch 4 Basic Estimation Techniques Ch 5 Theory of Consumer Behavior Ch 6 Elasticity and Demand Ch 7 Demand Estimation and Forecasting Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms Ch 8 Production and Cost in the Short Run Ch 9 Production and Cost in the Long Run Ch10 Production and Cost Estimation Online Appendix 2 Linear Programming Ch11 Managerial Decisions in Competitive Markets Ch12 Managerial Decisions for Firms with Market Power Ch13 Strategic Decision Making in Oligopoly Markets Ch14 Advanced Pricing Techniques Online Appendix 3 Pricing Multiple Products Related in Production Ch15 Decisions under Risk and Uncertainty Ch16 Government Regulation of Business Web Ch 1 The Investment Decision