書名：Managerial Economics: Foundations of Business Analysis and Strategy 13/e 作者：THOMAS 出版社：McGraw-Hill 出版日期：2019/12/00 ISBN：9781260565546 內容簡介 　　Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background. 目錄 Ch 1 Managers, Profits, and Markets Ch 2 Demand, Supply, and Market Equilibrium Ch 3 Marginal Analysis for Optimal Decisions Ch 4 Basic Estimation Techniques Ch 5 Theory of Consumer Behavior Ch 6 Elasticity and Demand Ch 7 Demand Estimation and Forecasting Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms Ch 8 Production and Cost in the Short Run Ch 9 Production and Cost in the Long Run Ch10 Production and Cost Estimation Online Appendix 2 Linear Programming Ch11 Managerial Decisions in Competitive Markets Ch12 Managerial Decisions for Firms with Market Power Ch13 Strategic Decision Making in Oligopoly Markets Ch14 Advanced Pricing Techniques Online Appendix 3 Pricing Multiple Products Related in Production Ch15 Decisions under Risk and Uncertainty Ch16 Government Regulation of Business Web Ch 1 The Investment Decision