Managerial Economics and Business Strategy (10版)

Managerial Economics and Business Strategy (ISE)作  /  譯    者 ：Michael R. Baye,Jeffrey T. PrinceI S B N -  13 ：9781266071010I S B N -  10 ：1266071016類             別：管理經濟學 版             次：10 版年             份：2022規             格：544 頁出     版     商：McGraw Hill Education 簡介 Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success. 目錄 Ch 1 The Fundamentals of Managerial Economics Ch 2 Market Forces: Demand and Supply Ch 3 Quantitative Demand Analysis Ch 4 The Theory of Individual Behavior Ch 5 The Production Process and Costs Ch 6 The Organization of the Firm Ch 7 The Nature of Industry Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Ch 9 Basic Oligopoly Models Ch10 Game Theory: Inside Oligopoly Ch11 Pricing Strategies for Firms with Market Power Ch12 The Economics of Information Module Group A Strategies to Change the Business Environment Module Group B Government in the Marketplace Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition