Managerial Economics and Business Strategy (10版)

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Managerial Economics and Business Strategy (ISE)作  /  譯    者 ：Michael R. Baye,Jeffrey T. PrinceI S B N -  13 ：9781266071010I S B N -  10 ：1266071016類             別：管理經濟學 版             次：10 版年             份：2022規             格：544 頁出     版     商：McGraw Hill Education 簡介 Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success. 目錄 Ch 1 The Fundamentals of Managerial Economics Ch 2 Market Forces: Demand and Supply Ch 3 Quantitative Demand Analysis Ch 4 The Theory of Individual Behavior Ch 5 The Production Process and Costs Ch 6 The Organization of the Firm Ch 7 The Nature of Industry Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Ch 9 Basic Oligopoly Models Ch10 Game Theory: Inside Oligopoly Ch11 Pricing Strategies for Firms with Market Power Ch12 The Economics of Information Module Group A Strategies to Change the Business Environment Module Group B Government in the Marketplace Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition

Managerial Economics: Foundations of Business Analysis and Strategy (13版)

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書名：Managerial Economics: Foundations of Business Analysis and Strategy 13/e 作者：THOMAS 出版社：McGraw-Hill 出版日期：2019/12/00 ISBN：9781260565546 內容簡介 　　Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background. 目錄 Ch 1 Managers, Profits, and Markets Ch 2 Demand, Supply, and Market Equilibrium Ch 3 Marginal Analysis for Optimal Decisions Ch 4 Basic Estimation Techniques Ch 5 Theory of Consumer Behavior Ch 6 Elasticity and Demand Ch 7 Demand Estimation and Forecasting Online Appendix 1 Estimating and Forecasting Industry Demand for Price-Taking Firms Ch 8 Production and Cost in the Short Run Ch 9 Production and Cost in the Long Run Ch10 Production and Cost Estimation Online Appendix 2 Linear Programming Ch11 Managerial Decisions in Competitive Markets Ch12 Managerial Decisions for Firms with Market Power Ch13 Strategic Decision Making in Oligopoly Markets Ch14 Advanced Pricing Techniques Online Appendix 3 Pricing Multiple Products Related in Production Ch15 Decisions under Risk and Uncertainty Ch16 Government Regulation of Business Web Ch 1 The Investment Decision

管理經濟學(McGuigan/Managerial Economics: Applications, Strategies and Tactics 14/E) (14版)

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【原文書】 書名：Managerial Economics: Applications, Strategies and Tactics 14/E 作者：McGuigan 出版社：CENGAGE 出版日期：2017/00/00 ISBN：9781305506381 內容簡介 　　Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture. 目錄 PART I: INTRODUCTION Ch 1 Introduction and Goals of the Firm Ch 2 Fundamental Economic Concepts PART II: DEMAND AND FORECASTING Ch 3 Demand Analysis Ch 4 Estimating Demand Ch 5 Business and Economic Forecasting Ch 6 Managing in the Global Economy PART III: PRODUCTION AND COST Ch 7 Production Economics 7B Production Economics of Renewable and Exhaustible Natural Resources Ch 8 Cost Analysis Ch 9 Applications of Cost Theory PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS Ch10 Prices, Output, and Strategy: Pure and Monopolistic Competition Ch11 Price and Output Determination: Monopoly and Dominant Firms Ch12 Price and Output Determination: Oligopoly Ch13 Best-Practice Tactics: Game Theory 13A Entry Deterrence and Accommodation Games Ch14 Pricing Techniques and Analysis PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION Ch15 Contracting, Governance, and Organizational Form 15A Auction Design and Information Economics Ch16 Government Regulation Ch17 Long-Term Investment Analysis APPENDIX A: The Time Value of Money APPENDIX B: Tables APPENDIX C: Differential Calculus Techniques in Management APPENDIX D: Check Answers to Selected End-of-Chapter Exercises 【中文翻譯書】 書名：管理經濟學 十四版 原文書名：Managerial Economics: Applications, Strategies and Tactics 14/e 作者：McGuigan 翻譯：胡均立, 邱俊榮 出版社：華泰 出版日期：2017/04/06 ISBN：9789865632908 內容簡介 　　一、涵蓋「管理經濟」理論之運用，如市場供需原則、生產理論、成本理論、完全競爭價格理論、不完全競爭價格理論（包括獨占市場、寡占市場、獨占性競爭市場）、組織理論、政府管理理論；同時亦深入將理論與實務結合。 　　二、提供計量經濟方法來探討供給與需求預測，公司成本最小與生產數量最大之最適投入與產出之推估。 　　三、以賽局理論說明企業如何在價格與非價格策略上作最佳選擇；同時在組織理論也提供企業在管理上之重要參考。 　　四、系統性思維將可提供科技廠商有效率的管理，也提供所有對管理有興趣的讀者重要參考。 目錄 第一篇 導論 第1章 導論與公司的目標 第2章 基本經濟概念 第二篇 需求與預測 第3章 需求分析 第4章 需求的估計 第5章 商業與經濟的預測 第三篇 生產與成本 第6章 生產經濟 第7章 成本分析 第8章 成本理論的應用 第四篇 訂價與產量決策：策略與戰術 第9章 價格、產量與策略：完全競爭與獨占性競爭 第10章 價格與產量的決定：獨占與優勢廠商 第11章 價格與產量的決定：寡占理論 第12章 最佳實務戰術：賽局理論 第13章 訂價方式與分析