商品描述 <內容簡介> PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY Chapter 1. Basic Concepts in Strategic Management Chapter 2. Corporate Governance Chapter 3. Ethics and Social Responsibility in Strategic Management PART TWO: SCANNING THE ENVIRONMENT Chapter 4. Environmental Scanning & Industry Analysis Chapter 5. Internal Scanning & Organizational Analysis PART THREE: STRATEGY FORMULATION Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy Chapter 7. Strategy Formulation: Corporate Strategy Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL Chapter 9. Strategy Implementation: Organizing for Action Chapter 10. Strategy Implementation: Staffing & Directing Chapter 11. Evaluation & Control PART FIVE: INTRODUCTION TO CASE ANALYSIS Chapter 12. Suggestions for Case Analysis PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES Web Chapter A. Strategic Issues in Managing Technology & Innovation Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses Web Chapter C. Strategic Issues in Not-For-Profit Organizations