【簡介】 ●THIS EDITION INCLUDES A FULL CengageNOW OPTION — This robust, online course management system gives you more control in less time and delivers better student outcomes — NOW. CengageNOW includes teaching and learning resources organized around lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. Flexible assignments options include BizLX simulations, Video Cases, Experiential Exercises, & Case Analysis questions (including full cases). Automatic grading and a gradebook option provide more control while saving you valuable time. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class. CengageNOW can work with your current course management system, and in many cases can be integrated with your current course management system to provide a thorough experience for your students! ●WRITE EXPERIENCE 2.0 WRITING TOOL FOR STRATEGIC MANAGEMENT — Cengage Learning's Write Experience is a new technology that is the first in higher education to offer students the opportunity to improve their writing and analytical skills without adding to your workload. Offered through an exclusive agreement with Vantage Learning, creator of the software used for GMAT essay grading, Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality. For more information about this unique course solution, contact your local sales representative or visit www.cengage.com/writeexperience. ●THIS EDITION EXAMINES THE IMPACT OF CURRENT GLOBAL EVENTS AND STRATEGIC TRENDS -- Give your students a better understanding of today's important current trends, contemporary events and their impact on strategic management. Expanded coverage addresses the recent global economic climate, environmental sustainability, emerging markets, ethics and social responsibility, global strategy, cultural diversity, and similar topics prompting dynamic class discussion and a practical focus that engages students. This continues to be the only book in the market with a separate chapter devoted to strategic entrepreneurship. ●"STRATEGY RIGHT NOW" HIGHLIGHTS STRATEGIC MANAGEMENT IN USE TODAY -- "Strategy Right Now" features in each chapter highlight how companies are effectively using a strategic management tool, technique or concept examined in the chapter. Others expand upon one of the chapter's topics. Students link to the most current research and information about these organizations using the Business Company and Resource Center (BCRC). ●EXPERT AUTHOR TEAM OFFERS FIRST-HAND INSIGHTS INTO TODAY'S MANAGEMENT -- As prestigious, active instructors and widely acknowledged experts in strategic management, these authors are able to share unique, first-hand insights into the use of strategic management tools, techniques and concepts in business today. The authors use their experience to build a strong foundation from classic as well as contemporary research. ●PROVEN LEARNING FEATURES AND READABLE PRESENTATION INSPIRES LEARNING -- This edition establishes a new standard for presenting strategic management knowledge. Fresh content throughout numerous learning features, such as "Strategic Focus" examples from leading international companies and "Strategy Right Now" callouts clearly connect insightful research with applications. Learning aids, including Knowledge Objectives, Chapter Summaries, and Review Questions, further ensure student comprehension. ●UNIQUE APPROACH INTEGRATES TODAY'S MOST POPULAR THEORETICAL STRATEGIC MANAGEMENT CONCEPTS -- While other books emphasize either the theory of industrial-organization economics or the resource-based view of the firm, this is the only book that carefully integrates both of these theoretical perspectives for a complete presentation that explains the strategic management process and its application in all types of organizations. New to this edition ●NEW CHAPTER OPENING CASES. These new cases set the stage for the engaging chapter topics. Companies and organizations featured include, among others, Borders, British Petroleum (BP), and Starbucks. ●NEW "STRATEGIC FOCUS" FEATURES SCRUTINIZE REAL STRATEGY LEADERS IN ACTION -- Fresh, new "Strategic Focus" segments in this edition instantly emphasize the relevance of key concepts as students examine interesting, international strategy leaders from today's business world and the actual decisions they've implemented. Students explore how these decisions have impacted business strategy. ●NEW "EXPERIENTIAL EXERCISE." Each chapter features a new experiential exercise that asks students to apply what they've learned in the chapter. ●NEW "VIDEO CASE." Each chapter features a new video case that illustrateds chapter concepts. 【目錄】 Part 1: STRATEGIC INPUTS. 1. Strategic Management and Strategic Competitiveness. 2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis. 3. The Internal Environment: Resources, Capabilities, Core Competencies, and Competitive Advantages. Part 2: FORMULATION OF STRATEGIC ACTIONS. 4. Business-Level Strategy. 5. Competitive Rivalry and Dynamics. 6. Corporate-Level Strategy. 7. Strategic Acquisition and Restructuring. 8. Global Strategy. 9. Cooperative Implications for Strategy. Part 3: IMPLEMENTATION of STRATEGIC ACTIONS. 10. Corporate Governance and Ethics. 11. Structure and Controls with Organizations. 12. Leadership Implications for Strategy. 13. Entrepreneurial Implications for Strategy.