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【簡介】 A comprehensive guide to effective strategic management of health care organizations. Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all essential for coping with the rapidly evolving health care industry. Strategic Management of Health Care Organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. The book guides readers through the strategic planning process demonstrating how to incorporate strategic thinking and create and document a clear and coherent plan of action. In addition, the all-important processes of creating and maintaining the strategic momentum of the organization are fully described. Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning. This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux. This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field. This new eighth edition has been fully updated to reflect new insights into strategic thinking, new methods to conceptualize and document critical environmental issues, practical steps for carrying out each of the strategic management processes, industry and management essentials for strategic thinkers , and new case studies for applying the strategic management processes. More specifically, readers of this edition will be able to: Create a process for developing a strategic plan for a health care organization. Map and analyze external issues, trends, and events in the general environment, the health care system, and the service area. Conduct a comprehensive service area competitor analysis. Perform an internal analysis and determine the competitive advantages and competitive disadvantages. Develop directional strategies. Identify strategic alternatives and make rational strategic decisions for a health care organization. Develop a comprehensive strategy for a health care organization. Create effective value-adding service delivery and support strategies. Translate service delivery and support plans into specific action plans. The health care industry’s revolutionary change remains ongoing and organizational success depends on leadership. Strategic management has become the single clearest manifestation of effective leadership of health care organizations and the strategic management framework’s strengths are needed now more than ever. The Strategic Management of Health Care Organizations provides comprehensive guidance and up-to-date practices to help leaders keep their organizations on track. 【目錄】 Ch1: The Nature of Strategic Management Ch2: External Analysis Ch3: Service Area Competitor Analysis Ch4: Internal Analysis and Competitive Advantage Ch5: Directional Strategies Ch6: Identifying Strategic Alternatives Ch7: Evaluation of Alternatives and Strategic Choice Ch8: Value-Adding Service Delivery Strategies Ch9: Value-Adding Support Strategies Ch10: Communicating Strategy and Developing Action Plans Resources for Strategic Thinkers Resource 1 Analyzing Strategic Health Care Cases Resource 2 Health Care Organization Accounting, Finance, and Performance Analysis Resource 3 Health Care Acronyms Resource 4 Glossary of Strategic Management Terms Cases in the Health Care Sector Case 1 Cottage Senior Living Case 2 Asian Health Services: Rediscovering a Blue Ocean Case 3 Community Blood Center of the Carolinas: Building for a Better Community Case 4 Navigating Change at Alaska’s Southcentral Foundation Case 5 LINET Americas: This Bed Is Just Right! Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community-Based Health Care in the New (and Stormy) Regulatory Environment Case 7 Humana’s Bold Goal: 20 Percent Healthier by 2020 Case 8 Pricing the EpiPen: This Is Going to Sting Case 9 Cavalier Hospital Case 10 Pleasant Bluffs Hospital: Launching a Home-Based Hospital Program Case 11 Kaiser Permanente: Creating a No-Wait Emergency Department Case 12 ExAblate Neuro Case 13 Huntington Hospital Case 14 Valley Health
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【簡介】 ●THIS EDITION INCLUDES A FULL CengageNOW OPTION — This robust, online course management system gives you more control in less time and delivers better student outcomes — NOW. CengageNOW includes teaching and learning resources organized around lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. Flexible assignments options include BizLX simulations, Video Cases, Experiential Exercises, & Case Analysis questions (including full cases). Automatic grading and a gradebook option provide more control while saving you valuable time. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class. CengageNOW can work with your current course management system, and in many cases can be integrated with your current course management system to provide a thorough experience for your students! ●WRITE EXPERIENCE 2.0 WRITING TOOL FOR STRATEGIC MANAGEMENT — Cengage Learning's Write Experience is a new technology that is the first in higher education to offer students the opportunity to improve their writing and analytical skills without adding to your workload. Offered through an exclusive agreement with Vantage Learning, creator of the software used for GMAT essay grading, Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality. For more information about this unique course solution, contact your local sales representative or visit www.cengage.com/writeexperience. ●THIS EDITION EXAMINES THE IMPACT OF CURRENT GLOBAL EVENTS AND STRATEGIC TRENDS -- Give your students a better understanding of today's important current trends, contemporary events and their impact on strategic management. Expanded coverage addresses the recent global economic climate, environmental sustainability, emerging markets, ethics and social responsibility, global strategy, cultural diversity, and similar topics prompting dynamic class discussion and a practical focus that engages students. This continues to be the only book in the market with a separate chapter devoted to strategic entrepreneurship. ●"STRATEGY RIGHT NOW" HIGHLIGHTS STRATEGIC MANAGEMENT IN USE TODAY -- "Strategy Right Now" features in each chapter highlight how companies are effectively using a strategic management tool, technique or concept examined in the chapter. Others expand upon one of the chapter's topics. Students link to the most current research and information about these organizations using the Business Company and Resource Center (BCRC). ●EXPERT AUTHOR TEAM OFFERS FIRST-HAND INSIGHTS INTO TODAY'S MANAGEMENT -- As prestigious, active instructors and widely acknowledged experts in strategic management, these authors are able to share unique, first-hand insights into the use of strategic management tools, techniques and concepts in business today. The authors use their experience to build a strong foundation from classic as well as contemporary research. ●PROVEN LEARNING FEATURES AND READABLE PRESENTATION INSPIRES LEARNING -- This edition establishes a new standard for presenting strategic management knowledge. Fresh content throughout numerous learning features, such as "Strategic Focus" examples from leading international companies and "Strategy Right Now" callouts clearly connect insightful research with applications. Learning aids, including Knowledge Objectives, Chapter Summaries, and Review Questions, further ensure student comprehension. ●UNIQUE APPROACH INTEGRATES TODAY'S MOST POPULAR THEORETICAL STRATEGIC MANAGEMENT CONCEPTS -- While other books emphasize either the theory of industrial-organization economics or the resource-based view of the firm, this is the only book that carefully integrates both of these theoretical perspectives for a complete presentation that explains the strategic management process and its application in all types of organizations. New to this edition ●NEW CHAPTER OPENING CASES. These new cases set the stage for the engaging chapter topics. Companies and organizations featured include, among others, Borders, British Petroleum (BP), and Starbucks. ●NEW "STRATEGIC FOCUS" FEATURES SCRUTINIZE REAL STRATEGY LEADERS IN ACTION -- Fresh, new "Strategic Focus" segments in this edition instantly emphasize the relevance of key concepts as students examine interesting, international strategy leaders from today's business world and the actual decisions they've implemented. Students explore how these decisions have impacted business strategy. ●NEW "EXPERIENTIAL EXERCISE." Each chapter features a new experiential exercise that asks students to apply what they've learned in the chapter. ●NEW "VIDEO CASE." Each chapter features a new video case that illustrateds chapter concepts. 【目錄】 Part 1: STRATEGIC INPUTS. 1. Strategic Management and Strategic Competitiveness. 2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis. 3. 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