Essentials of Modern Business Statistics with Microsoft Office Excel (7版)

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【簡介】 Introduce business statistics using the text that has lead the market for three decades. ESSENTIALS OF MODERN BUSINESS STATISTICS, 7E integrates Microsoft Excel 2016 as the authors blend a conceptual understanding of statistics with real application of statistical methodology. Renowned for high-quality problems, this author team offers unwavering accuracy and a signature problem-scenario approach that illustrates how to apply statistical methods in business. Step-by-step instructions and screen captures show how to use the latest version of Excel in statistical procedures. Eleven all-new Case Problems, Statistics in Practice applications, real data examples and exercises as well as more 【目錄】 1. Data and Statistics. 2. Descriptive Statistics: Tabular and Graphical Displays. 3. Descriptive Statistics: Numerical Measures. 4. Introduction to Probability. 5. Discrete Probability Distributions. 6. Continuous Probability Distributions. 7. Sampling and Sampling Distributions. 8. Interval Estimation. 9. Hypothesis Tests. 10. Inferences About Means and Proportions with Two Populations. 11. Inferences About Population Variances. 12. Test of Goodness of Fit, Independence, and Multiple Proportions. 13. Experimental Design and Analysis of Variance. 14. Simple Linear Regression. 15. Multiple Regression. Appendix A: References and Bibliography. Appendix B: Tables. Appendix C: Summation Notation. Appendix D: Self-Test Solutions and Answers to Even-Numbered Exercises (online). Appendix E: Microsoft Excel 2016 and Tools for Statistical Analysis.

BUSINESS ESSENTIALS (13版)

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Business Essentials(GE)作  /  譯    者 ：Ronald J. Ebert,Ricky W. GriffinI S B N -  13 ：9781292426938I S B N -  10 ：1292426934類             別：企業概論 版             次：13 版年             份：2023規             格：695 頁出     版     商：Pearson Education 內容簡介 A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market. 目錄 PART I: THE CONTEMPORARY BUSINESS WORLD Ch 1 The Global Business Environment Ch 2 Understanding Business Ethics and Social Responsibility Ch 3 Entrepreneurship, New Ventures, and Business Ownership Ch 4 Understanding the Global Context of Business PART II: MANAGING THE BUSINESS Ch 5 Managing the Business Ch 6 Organizing the Business Ch 7 Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS Ch 8 Employee Behavior and Motivation Ch 9 Leadership and Decision Making Ch10 Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE Ch11 Marketing Processes and Consumer Behavior Ch12 Developing and Pricing Products Ch13 Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS Ch14 Information Technology (IT) for Business Ch15 The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT Ch16 Understanding Money and the Role of Banking Ch17 Managing Business Finances

Business Communication Essentials (8版)

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Business Communication Essentials 8/e +作者：Bov"ee +年份：2020 年8 版 +ISBN：9781292330099 +書號：MB0721PC +規格：平裝/彩色 +頁數：544 +出版商：Pearson(Asia) · New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition. · New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore. · Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones. Optimized organization helps engage students · New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. · New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added. · New - More than 80 questions and student activities are new; one-third of the communication cases are new. Invaluable instructor resources · A modular organization empowers instructors to adapt the text to their own learning objectives. · An email hotline provides immediate answers to any questions or concerns instructors may have. · An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations. 目錄 PART I: BUSINESS COMMUNICATION FOUNDATIONS 1. Professional Communication in Today’s Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette PART II: THE THREE-STEP WRITING PROCESS 3. Planning Business Messages 4. Writing Business Messages 5. Completing Business Messages PART III: BRIEF BUSINESS MESSAGES 6. Crafting Messages for Digital Channels 7. Writing Routine and Positive Messages 8. Writing Negative Messages 9. Writing Persuasive Messages PART IV: LONGER BUSINESS MESSAGES 10. Understanding and Planning Reports and Proposals 11. Writing and Completing Reports and Proposals 12. Developing and Delivering Business Presentation PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 13. Building Careers and Writing Resumes 14. Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key